News

Zermatt always offers a great deal, also a lot of news. Regular guests and locals also always find something new and surprising.

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Gästezahlen in Zermatt übertreffen Erwartungen

01/07/2020

Die Unterkünfte in Zermatt zeigen gute Buchungsstände – auch wenn die Situation von Hotel zu Hotel sehr unterschiedlich ist. Eines haben alle gemein: Die Gäste kommen aus der Schweiz.

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Zehn Prozent mehr Matterhorn

More than 3 millions Swiss francs of vouchers sold

08/06/2020

Zermatt Tourism started selling “Ten percent more Matterhorn” vouchers in the middle of May. Anyone who purchased a voucher automatically received an additional ten percent of the value. This campaign has come to an end now. Within about three weeks guests have bought Zermatt vouchers worth over 3 million Swiss francs. Vouchers are valid for ten years and can be redeemed at over 150 partners throughout the destination, including Zermatt Bergbahnen, many restaurants, accommodation providers and shops.

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More than a million Swiss francs of vouchers sold

02/06/2020

Until the end of this week, Zermatt Tourism is adding ten percent to the value of all purchased vouchers. So far, more than a million Swiss francs of vouchers have been sold.

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Bergbahnen ab 6. Juni wieder offen

Mountain railways open again from 6 June

27/05/2020

From 6 June, all leisure and entertainment businesses and tourist attractions may reopen. In addition to the facilities that are already open, the mountain railways, cinemas, swimming pools and camping sites will also be allowed to start the summer season.

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Zermatt's ambitious World Cup plans

21/05/2020

Together with their Italian neighbours, Valtournenche, Zermatt is planning to co-host men’s and women's downhill races. For the first time in the history of the World Cup, a race will take place over a national border. The route is special for several reasons, including the fact that it will be the longest, highest downhill in the World Cup.

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Zehn Prozent mehr Matterhorn

Zermatt Tourismus is adding an extra ten percent onto voucher purchases

15/05/2020

Under the slogan of “Ten percent more Matterhorn”, Zermatt Tourismus is adding a voucher worth an extra ten percent onto voucher purchases. Vouchers are valid for ten years and can be redeemed at over 100 partners across the destination, including restaurants, accommodation providers and shops, Zermatt Bergbahnen and zermatt.ch. Zermatt Tourismus hopes the campaign will increase liquidity, help to retain customers, and offer loyal visitors a thank you in the form of additional value.

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Teilöffnung der Zermatter Betriebe

Restaurants open again

11/05/2020

From 11 May 2020, restaurants, bars, shops, museums and sports facilities in Switzerland are allowed to be open again. However, strict conditions with protection concepts apply. Cable cars, camping sites and entertainment and leisure facilities will remain closed.

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Light on the Matterhorn goes out - positive effect remains

27/04/2020

During five weeks, Zermatt projected various images onto the Matterhorn in the evening. An initiative that was successful worldwide.

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New Illumination of the Matterhorn shows solidarity with Italy

28/03/2020

The theme of the projections on the Matterhorn on Saturday, 28 March 2020 is Italy - the country in Europe most affected by the coronavirus pandemic and located directly behind the Swiss landmark.

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Illumination of the Matterhorn as a sign of hope

24/03/2020

On behalf of Zermatt, the light artist Gerry Hofstetter will illuminate the Matterhorn daily from Tuesday, 24 March 2020 - as a sign of hope and solidarity.

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The tourist businesses are closed

The tourist businesses are closed

16/03/2020

Due to the current situation in connection with the Coronavirus, the Swiss authorities have ordered the closure of all cable cars and mountain railways, bars, restaurants and shops nationwide. Shops selling food or goods for basic needs will remain open.

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New webcams are online (1)

New webcams are online

05/02/2020

New webcams have now been installed across the whole destination, with significantly better image quality than their predecessors. They are 360-degree cameras that show the whole surrounding area. Some of the webcams can also take fantastic nighttime shots. The live images can be seen at any time on the websites of Zermatt Tourism and of Zermatt Bergbahnen. The webcam images will also appear in the "Matterhorn" app soon. A selection of live recordings can also be seen on smart TVs (via Feratel) and on SRF Meteo, RTS, ORF 3 and ARD-alpha TV channels.

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Paul-Marc Julen confirmed as President of Zermatt Tourism

30/01/2020

At the 85th Annual General Meeting of Zermatt Tourism, new members were selected for the Committee, which re-confirmed Paul-Marc Julen as President. Zermatt – Matterhorn had a positive financial year and reported an increase in occupancy rates. Their success encourages the destination to remain innovative.

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Zermatt - Increased occupancy rates

15/01/2020

Occupancy rates in the Zermatt – Matterhorn destination rose slightly in the 2019 financial year compared to the previous year, caused by significant numbers of guests coming to the destination in the off-seasons.

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Bonfire AG wins the Milestone tourism prize

13/11/2019

The winners of the 20th MILESTONE prize have been announced - the start-up Bonfire came out ahead of the Arosa Bear Sanctuary and the Glacier Express “Excellence Class” in the “Innovation” category. The “MILESTONE Premiere” goes to PrivateDeal. Jonas Gass, Co-Director of the Hotel Nomad, wins in the “Future Leaders” category, while Hanna Rychener Kistler wins the “Lifetime” award.

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SNOWember Calendar delights guests

30/09/2019

Zermatt Tourismus is eagerly awaiting the start of winter and will launch their version of an advent calendar on 1 November 2019.

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Zermatt Tourismus statement on "Operation Matterhorn"

23/09/2019

There has been a lot of talk in the media about the British repatriation project, "Operation Matterhorn". There is no connection with the Zermatt – Matterhorn destination.

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Three Zermatt projects nominated for the Milestone 2019

19/09/2019

On 19 September 2019, the eight projects nominated for Milestone, the renowned Swiss tourism award, were announced: three of them are from Zermatt.

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Virtual assistant welcomes visitors to Zermatt Tourism

28/08/2019

Since 28 August 2019, a virtual assistant has been sitting alongside visitor advisors in Zermatt Tourism’s ticket hall, ready to answer visitors’ questions. A trail-blazing project.

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ETH has been collecting Matterhorn data for 10 years – here are the results

16/08/2019

For ten years, researchers from ETH Zurich have been collecting data from the Hörnligrat ridge on the Matterhorn. Their network of sensors has allowed rock falls to be more accurately predicted.

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Remembering the first women to climb the Matterhorn

12/08/2019

On Sunday 11 August 2019, a memorial was erected for the incredible mountain climbers Lucy Walker and Meta Brevoort: there are now bronze markers bearing their names on the Zermatt Walk of Climb.

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Zermatt Tourismus launches web series with Stéphanie Berger

02/08/2019

To promote the Zermatt Shepherd’s Festival 2019, Zermatt Tourismus has produced six videos. Comedian and moderator Stéphanie Berger is one of the presenters.

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Andreas Mazzone is the new CEO of Bonfire AG

31/07/2019

On 1 August 2019, Project Director Andreas Mazzone became the new CEO of Bonfire AG and is therefore now responsible for the digitalisation of the Zermatt – Matterhorn destination.

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Zermatt Tourismus supports Women's Strike Day

07/06/2019

On Swiss Women’s Strike Day on 14 June 2019, all female Zermatt Tourismus employees can choose to put down their work and stand up for women's rights.

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The Matterhorn app dons its summer clothes

27/05/2019

The Matterhorn app has helped lots of people through the winter. It’s shown guests which pistes are open, whether the sun is shining and what events are coming up. Now the app is adding some new features for summer.

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Zermatt: Record visitor numbers

28/01/2019

Between November 2017 and October 2018, a record number of visitors stayed in the Zermatt – Matterhorn destination. The record confirms the continued growth in tourism for the area and inspires us to do even better.

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Zermatt – Matterhorn defends its trademark

21/01/2019

In a recently concluded court case, Zermatt Tourismus has successfully forced several companies which use the word "Matterhorn" in their brands, despite not being part of the Zermatt – Matterhorn tourism destination, to stop using it.

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Zermatt – Matterhorn launches new app

18/12/2018

There’s been talk about it for a while, and now it’s here – the new Matterhorn app. With information, tips and weather forecasts, it’s the ideal travel companion in the Zermatt – Matterhorn destination.

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Bonfire AG founded

29/06/2018

Destination Zermatt – Matterhorn founded Bonfire AG for efficient implementation of the overarching destination digitalisation strategy. Zermatt Bergbahnen AG holds 50 percent of the shares, with the other 50 percent being held by Zermatt Tourism.

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Despite an eventful winter, Zermatt has seen positive results

30/04/2018

The 2017 / 2018 winter season in Zermatt – Matterhorn saw a significant increase in accommodation bookings, huge snowfalls in January and a long season.

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Zermatt Launches a Family Promotion

31/10/2017

A family promotion, which offers many advantages for families and children, begins in the Zermatt – Matterhorn destination on 1 November 2017. At the same time, the Wolli Card will be introduced.

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24-Hour Live Report from Zermatt - Matterhorn

18/07/2017

Zermatt - Matterhorn is going live once again on the social media channels Facebook, Instagram and Twitter. It will be live non-stop for 24 hours from noon on 21st July to noon on 22nd July. The global social media community will be part of this production.

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New: The Matterhorn Blog – A View of Life at the Foot of the Matterhorn

15/05/2017

Be there, take part, share experiences – this is now possible with the Matterhorn Blog. In the blog, the locals have their say as they report about working and living in their world at the foot of the Matterhorn. Occasionally, guest authors will also have a word.

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Zermatt is a Pioneer in Digital Transformation

08/02/2017

The Zermatt ski region offers its guests a great benefit with its digital offering. This is the conclusion reached in a study by Atos. The Matterhorn ski paradise was ranked first in front of 13 other ski resorts in Switzerland and Austria.

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Zermatt: 24-Hours Live on Social Media

27/12/2016

What takes place behind the scenes in Zermatt on the day before New Years Eve? Many mini-reports, which can be seen over 24 hours, will show this. From noon to noon live before New Years Eve on social media channels of Zermatt Tourismus.

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