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News
Zermatt always offers a great deal, also a lot of news. Regular guests and locals also always find something new and surprising.
Ceremonial Reopening of the train line to Zermatt
03/09/2024
Joy reigns! After a nine-week interruption, the village at the foot of the Matterhorn is finally accessible by train again. This ‘first train’ was honoured accordingly on 26th of august.
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Attracting winter guests for the summer
29/04/2024
Zermatt Tourism has set itself the task of actively drawing the attention of loyal winter guests who return to the Zermatt - Matterhorn destination, as well as guests who are enchanted by the Zermatt winter for the first time, to the summer season.
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Grow beyond yourself with the Mammut Mountain School
03/04/2024
The mountain sports outfitter Mammut and the mountain guide professionals from ZERMATTERS/ANDERMATTERS are joining forces. The Mammut Mountain School is a reliable partner for every sporting level. It offers a comprehensive programme for mountain enthusiasts and all those who want to become one. The focus is on enjoyment, knowledge transfer and safety.
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Zermatt Tourism and Lindt & Sprüngli join forces
08/03/2024
Sweet news: Zermatt Tourism is delighted to announce Lindt & Sprüngli Switzerland as an official chocolate partner. The chocolate manufacturer is joining Zermatt Tourism at the highest partnership level as a Peak Partner for 2024 and 2025.
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Zermatt Tourism takes part in the biggest night in Hollywood
08/03/2024
The Oscars: this year's presentation of the world’s most famous film awards will take place in Beverly Hills on 10 March 2024 – and Zermatt is preparing to welcome selected Oscar nominees! International stars such as Bradley Cooper, Robert De Niro and Ryan Gosling can look forward to travelling to the foot of the Matterhorn.
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ZERMATT WINS THE BLICK WINTER AWARD IN THE SKI & SNOWBOARD CATEGORY
16/02/2024
AND THE WINNER IS... Zermatt-Matterhorn! Our destination wins the BLICK Winter Awards 2023/24 in the Ski & Snowboard category. What a wonderful recognition! It fills the Zermatt-Matterhorn destination with joy and pride to be at the top of this prestigious category. In the middle of the current winter season, the award is an incentive and motivation to continue to give our best every day.
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AGM Zermatt Tourism: A magical financial year
07/02/2024
The 89th Annual General Meeting of Zermatt Tourism on 7 February 2024 was dominated by the record result in the history of the association. Once again, the members of the Council of Delegates, Board of Directors and management can proudly look back on a successful year.
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New label for regional and sustainable Zermatt products – Taste of Zermatt
05/12/2023
TASTE OF ZERMATT IS A NEW LABEL – A SEAL OF QUALITY FOR PRODUCTS THAT ARE SUSTAINABLY PRODUCED LOCALLY AND REPRESENT OUTSTANDING QUALITY.
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New in the Matterhorn app: the latest live e-bus timetable
30/11/2023
The live e-bus timetable lets you follow Zermatt e-bus connections on their route in real time. Zermatt is taking another step towards becoming a fully digital tourism destination!
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Experience the Zermatt chalet vibe in major Swiss cities
10/11/2022
Zermatt Tourism is bringing that authentic Zermatt vibe to various Swiss cities over the next few weeks. Working with several partners, Zermatt Tourism is touring different railway stations with a chalet and an oversized snow globe featuring the Matterhorn.
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The Zermatt – Matterhorn destination tops the table for "Sport and Fun".
04/02/2022
The country's best ski and snow resorts were honoured at the Winter Awards ceremony on Blick TV on 3 February 2022. The Zermatt – Matterhorn destination picked up the award for best "Sport and Fun" ski resort.
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Zermatt Tourism Annual General Meeting: The start of a new adventure
03/02/2022
The 87th Annual General Meeting of Zermatt Tourism on 2 February 2022 took a hybrid format for the first time. Members were able to decide for themselves whether to vote from home or at the Grand Hotel Zermatterhof. Despite a decline in overnight stays, Zermatt Tourism closes the year with a small profit.
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"Lucy Walker" chocolate in the Swiss Alpine Museum in Bern
18/01/2022
The Zermatt – Matterhorn destination celebrated the 150th anniversary of the first ascent of the Matterhorn by the British woman Lucy Walker in summer 2021. A "Lucy Walker" chocolate created for the occasion is now on display in the Alpine Museum in Bern.
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"Home of Winter" igloo in Zermatt
22/12/2021
Zermatt is the "Home of Winter". The "Home of Winter" snow globe symbolises the fairytale winter landscape and the diverse snow activities in Zermatt. This includes the “Home of Winter igloo.
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Winter Opening Day live from Zermatt as it happened!
16/12/2021
With the digital live Winter Opening Day, we opened the 2021/22 winter season together with guests and fans from all over the world – after all, this is the "❄Home of Winter❄". Even though the Matterhorn was hidden in the snow drifts on the day, the exciting input meant that it was still possible to look behind the scenes at our winter preparations.
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Winter Opening Day live from Zermatt– Matterhorn
06/12/2021
Zermatt – Matterhorn is reporting live from the destination on December 8, 2021.
Our digital Winter Opening launches the winter season 2021/22 with exciting and personal insights from Zermatt – the "Home of Winter". Reports will cover a range of issues, with interviews providing informative insights behind the scenes of the destination Zermatt – Matterhorn.
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The Zermatt – Matterhorn destination has been nominated for the Blick Winter Awards
06/12/2021
Blick has joined Switzerland Tourism to promote the most attractive ski resorts this winter. Starting now, the Blick community can vote for the destinations to receive a Blick Winter Award – and the Zermatt – Matterhorn destination has been nominated in two categories.
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Zermatt – Matterhorn is a Family Destination
24/11/2021
The Zermatt – Matterhorn destination has been awarded the "Family Destination" label by the Swiss Tourism Federation.
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Ring in the winter with Winter Celebrations Zermatt
23/09/2021
Celebrating winter, celebrating Zermatt. A new series of events under the banner "Winter Celebrations Zermatt" is set to herald the winter season. Visitors and local residents can enjoy a wide-ranging programme at various locations in the four weeks from 17 December 2021 to 17 January 2022. Experience ice and light art in the village and get in the mood for winter.
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The Zermatt – Matterhorn destination is Clean&Safe
08/09/2021
The Zermatt – Matterhorn destination continues to focus on protecting guests and employees against COVID-19 as far as possible. For over a year now, Zermatt Tourism and almost 200 businesses have been members of the Clean&Safe label – committing themselves to consciously complying with the coronavirus protection concepts.
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Opening of the Wolli Adventure Trail in Spring 2023
02/09/2021
Spring 2023 will mark the big reveal: the Family Destination Zermatt - Matterhorn will open the first part of the new Wolli Adventure Trail. An extraordinary mountain playground will be created along the lower high-altitude trail, over a length of more than two kilometres.
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Zermatt Tourism meets criteria for the "Swisstainable" sustainability label
31/08/2021
Zermatt Tourism participates in the Swisstainable sustainability programme for Swiss tourism and meets the criteria for Level I – committed.
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“Chasing Cancellara” – the toughest one-day race in Switzerland to continue
27/08/2021
Around 400 cycling enthusiasts successfully took up the challenge of "Chasing Cancellara" Zurich–Zermatt this year. The toughest stage of the international race series will be on the programme again next year: Zermatt Tourism and "Chasing Cancellara" have extended the contract for a further three years, keeping this successful event that finishes in Zermatt on the event calendar.
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Single “Reine du Cervin" by Genderbüebu top of the CH-Artist Single Charts
16/08/2021
The Swiss accordion quartet has gone straight to number one in the Swiss Artist Singles Charts.
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Zermatt Tourism provides welcome cool in the BIG Summer
30/07/2021
The gelaterias Kalte Lust, Manu Gelato and La Golosa Gelato have collaborated with Zermatt Tourism to create a BIG Summer ice cream, to be sold at 13 locations.
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Zermatt Tourism launches new website for cow fighting festival
26/07/2021
The "Reine du Cervin" cow fighting festival on 8 August is just around the corner. To advertise the traditional event, Zermatt Tourism has filmed a follow-up to its web series from 2018. An episode will be published from Monday 26 July on Zermatt Tourism's social media channels, with three new episodes in total. In the last edition of the web series around the traditional festival, the two main actors David and Benny managed to bring both the image of Zermatt and the Director of Tourism Daniel Luggen into disrepute. To avoid being banished from Zermatt, the two try to repair the damage with an original idea – using very unconventional means and aided and abetted by some very well-known Swiss personalities. You can find out what the protagonists actually plan by checking out the website.
Zermatt Tourism Office launches new interactive tool for guest advice
09/06/2021
A new lamp hangs inconspicuously above a white tabletop in the Zermatt Tourism Office. But this is no ordinary lamp. Developed by Lukas Julen, a young entrepreneur from Zermatt, it projects an interactive surface onto the table with audio playback. The content can be accessed on the surface of the table – even though it is just a standard table, with no technology adjustments. The projection allows guests to call up web-based content for inspiration: whether it's webcams, weather, digital brochures or hiking maps. The "Lamp+" was recently installed in the tourism office and is now available for any visitors to try.
150 years since the first Matterhorn ascent by a woman – Zermatt celebrates the anniversary
08/03/2021
2021 marks 150 years since the first Matterhorn ascent by a woman – Lucy Walker. The Zermatt – Matterhorn destination is therefore focusing on topics connected with this incredible achievement: alpinism and the role of women. A special exhibition in and around the museum and a range of new packages and attractions will showcase the anniversary.
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Alpine competitiveness – silver for Zermatt
22/02/2021
When it comes to competitiveness and performance, Zermatt is one of the top destinations in the Alps. This is the result of the latest BAK Economics ranking.
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First virtual Annual General Meeting of Zermatt Tourism was a success
03/02/2021
The 86th Annual General Meeting of Zermatt Tourism took place virtually – for the first time in its history. The association members agreed by circular resolution to appoint the previous Director of Tourism, Amadé Perrig, as an honorary member and to amend the statutes.
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Zermatt in coronavirus winter 2020/21: Safety and health above all
05/10/2020
The whole of Zermatt’s infrastructure is still available to guests this winter – combined with the necessary safety precautions to ensure the health of guests and employees. All the facilities and pistes will be open – and there will even be an additional cable car in operation, the Kumme gondola. Even the Zermatt Unplugged music festival will take place, albeit in a different format that's been adapted to the current situation.
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“Clean & Safe” label
18/09/2020
The Zermatt – Matterhorn destination is striving to protect guests and employees against COVID-19 as much as possible. Its companies and facilities have therefore introduced a range of safety measures. The “Clean & Safe” label shows which organisations have committed to these safety concepts.
Matterhornbeleuchtung für Milestone 2020 nominiert
17/09/2020
Im November wird er verliehen: der prestigeträchtige Schweizer Tourismuspreis Milestone. Unter den diesjährigen Nominierten ist auch ein Projekt aus Zermatt.
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Season extension in Zermatt
19/08/2020
Zermatt prolonge la saison d’automne pour tenir compte des vacances scolaires suisses: les remontées mécaniques ainsi que de nombreux hébergements et restaurants resteront donc ouverts au moins jusqu’au 18 octobre 2020.
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Interreg Italy-Switzerland - the Trek+ project is underway
28/07/2020
The communities of Zermatt and Valtournenche have launched a cross-border collaboration, with a range of measures aimed at raising more awareness of the area at the foot of the Matterhorn.
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Visitor numbers in Zermatt exceed expectations
01/07/2020
There have been positive levels of bookings for Zermatt accommodation, even if they vary significantly from hotel to hotel. They do, however, have one thing in common - the visitors are from Switzerland.
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More than 3 millions Swiss francs of vouchers sold
08/06/2020
Zermatt Tourism started selling “Ten percent more Matterhorn” vouchers in the middle of May. Anyone who purchased a voucher automatically received an additional ten percent of the value. This campaign has come to an end now. Within about three weeks guests have bought Zermatt vouchers worth over 3 million Swiss francs. Vouchers are valid for ten years and can be redeemed at over 150 partners throughout the destination, including Zermatt Bergbahnen, many restaurants, accommodation providers and shops.
More than a million Swiss francs of vouchers sold
02/06/2020
Until the end of this week, Zermatt Tourism is adding ten percent to the value of all purchased vouchers. So far, more than a million Swiss francs of vouchers have been sold.
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Mountain railways open again from 6 June
27/05/2020
From 6 June, all leisure and entertainment businesses and tourist attractions may reopen. In addition to the facilities that are already open, the mountain railways, cinemas, swimming pools and camping sites will also be allowed to start the summer season.
Zermatt's ambitious World Cup plans
21/05/2020
Together with their Italian neighbours, Valtournenche, Zermatt is planning to co-host men’s and women's downhill races. For the first time in the history of the World Cup, a race will take place over a national border. The route is special for several reasons, including the fact that it will be the longest, highest downhill in the World Cup.
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Zermatt Tourismus is adding an extra ten percent onto voucher purchases
15/05/2020
Under the slogan of “Ten percent more Matterhorn”, Zermatt Tourismus is adding a voucher worth an extra ten percent onto voucher purchases. Vouchers are valid for ten years and can be redeemed at over 100 partners across the destination, including restaurants, accommodation providers and shops, Zermatt Bergbahnen and zermatt.ch. Zermatt Tourismus hopes the campaign will increase liquidity, help to retain customers, and offer loyal visitors a thank you in the form of additional value.
Restaurants open again
11/05/2020
From 11 May 2020, restaurants, bars, shops, museums and sports facilities in Switzerland are allowed to be open again. However, strict conditions with protection concepts apply. Cable cars, camping sites and entertainment and leisure facilities will remain closed.
Light on the Matterhorn goes out - positive effect remains
27/04/2020
During five weeks, Zermatt projected various images onto the Matterhorn in the evening. An initiative that was successful worldwide.
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New Illumination of the Matterhorn shows solidarity with Italy
28/03/2020
The theme of the projections on the Matterhorn on Saturday, 28 March 2020 is Italy - the country in Europe most affected by the coronavirus pandemic and located directly behind the Swiss landmark.
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Illumination of the Matterhorn as a sign of hope
24/03/2020
On behalf of Zermatt, the light artist Gerry Hofstetter will illuminate the Matterhorn daily from Tuesday, 24 March 2020 - as a sign of hope and solidarity.
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New webcams are online
05/02/2020
New webcams have now been installed across the whole destination, with significantly better image quality than their predecessors. They are 360-degree cameras that show the whole surrounding area. Some of the webcams can also take fantastic nighttime shots. The live images can be seen at any time on the websites of Zermatt Tourism and of Zermatt Bergbahnen. The webcam images will also appear in the "Matterhorn" app soon. A selection of live recordings can also be seen on smart TVs (via Feratel) and on SRF Meteo, RTS, ORF 3 and ARD-alpha TV channels.
Paul-Marc Julen confirmed as President of Zermatt Tourism
30/01/2020
At the 85th Annual General Meeting of Zermatt Tourism, new members were selected for the Committee, which re-confirmed Paul-Marc Julen as President. Zermatt – Matterhorn had a positive financial year and reported an increase in occupancy rates. Their success encourages the destination to remain innovative.
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Zermatt - Increased occupancy rates
15/01/2020
Occupancy rates in the Zermatt – Matterhorn destination rose slightly in the 2019 financial year compared to the previous year, caused by significant numbers of guests coming to the destination in the off-seasons.
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Bonfire AG wins the Milestone tourism prize
13/11/2019
The winners of the 20th MILESTONE prize have been announced - the start-up Bonfire came out ahead of the Arosa Bear Sanctuary and the Glacier Express “Excellence Class” in the “Innovation” category. The “MILESTONE Premiere” goes to PrivateDeal. Jonas Gass, Co-Director of the Hotel Nomad, wins in the “Future Leaders” category, while Hanna Rychener Kistler wins the “Lifetime” award.
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SNOWember Calendar delights guests
30/09/2019
Zermatt Tourismus is eagerly awaiting the start of winter and will launch their version of an advent calendar on 1 November 2019.
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Zermatt Tourismus statement on "Operation Matterhorn"
23/09/2019
There has been a lot of talk in the media about the British repatriation project, "Operation Matterhorn". There is no connection with the Zermatt – Matterhorn destination.
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Three Zermatt projects nominated for the Milestone 2019
19/09/2019
On 19 September 2019, the eight projects nominated for Milestone, the renowned Swiss tourism award, were announced: three of them are from Zermatt.
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Virtual assistant welcomes visitors to Zermatt Tourism
28/08/2019
Since 28 August 2019, a virtual assistant has been sitting alongside visitor advisors in Zermatt Tourism’s ticket hall, ready to answer visitors’ questions. A trail-blazing project.
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ETH has been collecting Matterhorn data for 10 years – here are the results
16/08/2019
For ten years, researchers from ETH Zurich have been collecting data from the Hörnligrat ridge on the Matterhorn. Their network of sensors has allowed rock falls to be more accurately predicted.
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Remembering the first women to climb the Matterhorn
12/08/2019
On Sunday 11 August 2019, a memorial was erected for the incredible mountain climbers Lucy Walker and Meta Brevoort: there are now bronze markers bearing their names on the Zermatt Walk of Climb.
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Zermatt Tourismus launches web series with Stéphanie Berger
02/08/2019
To promote the Zermatt Shepherd’s Festival 2019, Zermatt Tourismus has produced six videos. Comedian and moderator Stéphanie Berger is one of the presenters.
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Andreas Mazzone is the new CEO of Bonfire AG
31/07/2019
On 1 August 2019, Project Director Andreas Mazzone became the new CEO of Bonfire AG and is therefore now responsible for the digitalisation of the Zermatt – Matterhorn destination.
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Zermatt Tourismus supports Women's Strike Day
07/06/2019
On Swiss Women’s Strike Day on 14 June 2019, all female Zermatt Tourismus employees can choose to put down their work and stand up for women's rights.
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The Matterhorn app dons its summer clothes
27/05/2019
The Matterhorn app has helped lots of people through the winter. It’s shown guests which pistes are open, whether the sun is shining and what events are coming up. Now the app is adding some new features for summer.
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Zermatt: Record visitor numbers
28/01/2019
Between November 2017 and October 2018, a record number of visitors stayed in the Zermatt – Matterhorn destination. The record confirms the continued growth in tourism for the area and inspires us to do even better.
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Zermatt – Matterhorn defends its trademark
21/01/2019
In a recently concluded court case, Zermatt Tourismus has successfully forced several companies which use the word "Matterhorn" in their brands, despite not being part of the Zermatt – Matterhorn tourism destination, to stop using it.
DetailsZermatt – Matterhorn launches new app
18/12/2018
There’s been talk about it for a while, and now it’s here – the new Matterhorn app. With information, tips and weather forecasts, it’s the ideal travel companion in the Zermatt – Matterhorn destination.
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Bonfire AG founded
29/06/2018
Destination Zermatt – Matterhorn founded Bonfire AG for efficient implementation of the overarching destination digitalisation strategy. Zermatt Bergbahnen AG holds 50 percent of the shares, with the other 50 percent being held by Zermatt Tourism.
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Despite an eventful winter, Zermatt has seen positive results
30/04/2018
The 2017 / 2018 winter season in Zermatt – Matterhorn saw a significant increase in accommodation bookings, huge snowfalls in January and a long season.
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Zermatt Launches a Family Promotion
31/10/2017
A family promotion, which offers many advantages for families and children, begins in the Zermatt – Matterhorn destination on 1 November 2017. At the same time, the Wolli Card will be introduced.
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24-Hour Live Report from Zermatt - Matterhorn
18/07/2017
Zermatt - Matterhorn is going live once again on the social media channels Facebook, Instagram and Twitter. It will be live non-stop for 24 hours from noon on 21st July to noon on 22nd July. The global social media community will be part of this production.
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New: The Matterhorn Blog – A View of Life at the Foot of the Matterhorn
15/05/2017
Be there, take part, share experiences – this is now possible with the Matterhorn Blog. In the blog, the locals have their say as they report about working and living in their world at the foot of the Matterhorn. Occasionally, guest authors will also have a word.
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Zermatt is a Pioneer in Digital Transformation
08/02/2017
The Zermatt ski region offers its guests a great benefit with its digital offering. This is the conclusion reached in a study by Atos. The Matterhorn ski paradise was ranked first in front of 13 other ski resorts in Switzerland and Austria.
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Zermatt: 24-Hours Live on Social Media
27/12/2016
What takes place behind the scenes in Zermatt on the day before New Years Eve? Many mini-reports, which can be seen over 24 hours, will show this. From noon to noon live before New Years Eve on social media channels of Zermatt Tourismus.
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