Zermatt always offers a great deal, also a lot of news. Regular guests and locals also always find something new and surprising.

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Zermatt: Gestiegene Auslastung der Betten


Die Auslastung der Betten in der Destination Zermatt – Matterhorn ist im Geschäftsjahr 2019 im Vergleich zum Vorjahr leicht angestiegen. Diese positive Entwicklung ist darauf zurückzuführen, dass auch in den Zwischensaisons viele Gäste die Destination bereisten.



Bonfire AG wins the Milestone tourism prize


The winners of the 20th MILESTONE prize have been announced - the start-up Bonfire came out ahead of the Arosa Bear Sanctuary and the Glacier Express “Excellence Class” in the “Innovation” category. The “MILESTONE Premiere” goes to PrivateDeal. Jonas Gass, Co-Director of the Hotel Nomad, wins in the “Future Leaders” category, while Hanna Rychener Kistler wins the “Lifetime” award.

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SNOWember Calendar delights guests


Zermatt Tourismus is eagerly awaiting the start of winter and will launch their version of an advent calendar on 1 November 2019.

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Zermatt Tourismus statement on "Operation Matterhorn"


There has been a lot of talk in the media about the British repatriation project, "Operation Matterhorn". There is no connection with the Zermatt – Matterhorn destination.

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Three Zermatt projects nominated for the Milestone 2019


On 19 September 2019, the eight projects nominated for Milestone, the renowned Swiss tourism award, were announced: three of them are from Zermatt.

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Virtual assistant welcomes visitors to Zermatt Tourism


Since 28 August 2019, a virtual assistant has been sitting alongside visitor advisors in Zermatt Tourism’s ticket hall, ready to answer visitors’ questions. A trail-blazing project.

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ETH has been collecting Matterhorn data for 10 years – here are the results


For ten years, researchers from ETH Zurich have been collecting data from the Hörnligrat ridge on the Matterhorn. Their network of sensors has allowed rock falls to be more accurately predicted.

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Remembering the first women to climb the Matterhorn


On Sunday 11 August 2019, a memorial was erected for the incredible mountain climbers Lucy Walker and Meta Brevoort: there are now bronze markers bearing their names on the Zermatt Walk of Climb.

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Zermatt Tourismus launches web series with Stéphanie Berger


To promote the Zermatt Shepherd’s Festival 2019, Zermatt Tourismus has produced six videos. Comedian and moderator Stéphanie Berger is one of the presenters.


Andreas Mazzone is the new CEO of Bonfire AG


On 1 August 2019, Project Director Andreas Mazzone became the new CEO of Bonfire AG and is therefore now responsible for the digitalisation of the Zermatt – Matterhorn destination.


Zermatt Tourismus supports Women's Strike Day


On Swiss Women’s Strike Day on 14 June 2019, all female Zermatt Tourismus employees can choose to put down their work and stand up for women's rights.


The Matterhorn app dons its summer clothes


The Matterhorn app has helped lots of people through the winter. It’s shown guests which pistes are open, whether the sun is shining and what events are coming up. Now the app is adding some new features for summer.


Zermatt: Record visitor numbers


Between November 2017 and October 2018, a record number of visitors stayed in the Zermatt – Matterhorn destination. The record confirms the continued growth in tourism for the area and inspires us to do even better.


Zermatt – Matterhorn defends its trademark


In a recently concluded court case, Zermatt Tourismus has successfully forced several companies which use the word "Matterhorn" in their brands, despite not being part of the Zermatt – Matterhorn tourism destination, to stop using it.


Zermatt – Matterhorn launches new app


There’s been talk about it for a while, and now it’s here – the new Matterhorn app. With information, tips and weather forecasts, it’s the ideal travel companion in the Zermatt – Matterhorn destination.


Bonfire AG founded


Destination Zermatt – Matterhorn founded Bonfire AG for efficient implementation of the overarching destination digitalisation strategy. Zermatt Bergbahnen AG holds 50 percent of the shares, with the other 50 percent being held by Zermatt Tourism.


Despite an eventful winter, Zermatt has seen positive results


The 2017 / 2018 winter season in Zermatt – Matterhorn saw a significant increase in accommodation bookings, huge snowfalls in January and a long season.


Zermatt Launches a Family Promotion


A family promotion, which offers many advantages for families and children, begins in the Zermatt – Matterhorn destination on 1 November 2017. At the same time, the Wolli Card will be introduced.


24-Hour Live Report from Zermatt - Matterhorn


Zermatt - Matterhorn is going live once again on the social media channels Facebook, Instagram and Twitter. It will be live non-stop for 24 hours from noon on 21st July to noon on 22nd July. The global social media community will be part of this production.


New: The Matterhorn Blog – A View of Life at the Foot of the Matterhorn


Be there, take part, share experiences – this is now possible with the Matterhorn Blog. In the blog, the locals have their say as they report about working and living in their world at the foot of the Matterhorn. Occasionally, guest authors will also have a word.


Zermatt is a Pioneer in Digital Transformation


The Zermatt ski region offers its guests a great benefit with its digital offering. This is the conclusion reached in a study by Atos. The Matterhorn ski paradise was ranked first in front of 13 other ski resorts in Switzerland and Austria.


Zermatt: 24-Hours Live on Social Media


What takes place behind the scenes in Zermatt on the day before New Years Eve? Many mini-reports, which can be seen over 24 hours, will show this. From noon to noon live before New Years Eve on social media channels of Zermatt Tourismus.