Zermatt Tourism and Lindt & Sprüngli join forces


Sweet news: Zermatt Tourism is delighted to announce Lindt & Sprüngli Switzerland as an official chocolate partner. The chocolate manufacturer is joining Zermatt Tourism at the highest partnership level as a Peak Partner for 2024 and 2025.

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Zermatt Tourism and Lindt & Sprüngli Switzerland are two partners who share the same values: premium, Swissness, passion. Fabrizio Gull, Head of Destination Services at Zermatt Tourism, says: “The aim of the new partnership is to foster collaboration with the business community, tap into new networks, implement co-creation projects and inspire each other.”

As a Peak Partner, Lindt & Sprüngli is joining forces with Zermatt Tourism at the highest partner level. The partnership was announced at the 89th Annual General Meeting of Zermatt Tourism on 7 February 2024, when a Lindt “Maître Chocolatier” served the service partners from the Zermatt destination fine samples from Lindt & Sprüngli’s creations.

Lindt & Sprüngli’s presence in Zermatt adds to the attraction of the partnership. The Lindt Chocolate Shop Zermatt is situated in a prime location on Zermatt’s Bahnhofstrasse. In addition to the new collaboration with Lindt & Sprüngli, Zermatt Tourism has partnerships with the outdoor equipment supplier Mammut, the pocket knife manufacturer Victorinox, the watch brand Hublot and the bike equipment supplier Cuore. They all synergise perfectly within Zermatt Tourism’s partnership strategy.