Bonfire AG was founded shortly after Destination Zermatt – Matterhorn launched the Bonfire digitalisation project in December 2017 and became the first tourism destination in Switzerland to initiate an overarching destination digitalisation strategy. The Aktiengesellschaft’s purpose is more efficient project implementation and greater project engagement.
Aktiengesellschaft’s purpose
Bonfire AG will consistently implement digitalisation and develop the tools necessary for the destination’s service partners. These include electronic reporting, a professional communications system, a visitor card and an online marketplace. These tools should all be available in their initial form by late autumn 2018.
Organisation
Zermatt Bergbahnen AG holds 50 percent of the shares, with the other 50 percent being held by Zermatt Tourism. The Chairman of Bonfire AG is Markus Hasler (Zermatt Bergbahnen AG’s CEO). Its CEO is Stefan Linder, who has been with Bonfire as project manager since December 2017. Stefan Linder is co-founder and former CEO of the Swiss Economic Forum and brings a wealth of experience in the fields of new technologies, digitalisation and innovation.
Gründung Bonfire AG
CEO Stefan Linder and Chairman Markus Halser
