24-Hour Live Report from Zermatt - Matterhorn


Zermatt - Matterhorn is going live once again on the social media channels Facebook, Instagram and Twitter. It will be live non-stop for 24 hours from noon on 21st July to noon on 22nd July. The global social media community will be part of this production.

To be seen non-stop are stories from Zermatt, Täsch and Randa in the form of interviews, videos and photographs. “We will send live and non-stop, up-close and personal, and entertaining,” said Social Media Manager Corinne Ulrich. Zermatt Tourism put together a nine-member internal entertainment team for this. Added to this are a professional cameraman and a moderator.

From Randa to the Klein Matterhorn

The script has been ready for weeks. The tour will begin precisely at noon on 21 July. In the village of Randa at 1,406 m the thematic and geographic mountain tour begins up the valley via Täsch to Zermatt and all the way to the Klein Matterhorn (3,883 m). This is an almost 2,500 m altitude difference. There are many multifaceted details to be seen during this 24-hour tour: helicopter supply flight to a mountain hut, golf club, rockslide in Randa, Open-Air Theatre at Gornergrat, the fire department, goats, shooting stars, a night in the Hörnli hut, assembly of an eMobile, nighttime waste collection, training session with a national ski team as well as work at the highest construction site in Europe. Planned and spontaneous.

Zermatt - Matterhorn has already provided a 24-hour story from 30th to 31st December 2016. This was an amazing success story: Thousands of guests followed the activities on their social media profiles with likes, live questions and comments. “The objective of the 24-hour story is to provide the guests around the world with exciting and entertaining insight into the destination,” explained Corinne Ulrich, “live and uncensored”.


Timeframe: 21st and 22nd July 2017, from noon to noon
Accounts: Instagram, Facebook, Twitter
Overview of all social media channels: www.zermatt.ch/en/Zermatt24h
Teaser movie: http://bit.ly/zermatt-24h-story-teaser
Impressions from the end of 2016: www.zermatt.ch/en/Zermatt24h
Facebook Likes on Zermatt - Matterhorn: 124,000
Followers on Instagram: 45,000
Followers on Twitter: 13,500


Questions and Interviews
Daniel Luggen, President Zermatt Tourism
Phone: +41 (0)27 966 81 17, Mobile: +41 (0)79 337 46 52
E-mail: daniel.luggen@zermatt.ch

24h Story - Sommer

Zermatt Tourism presents the 24-hour story non-stop and live with a presence on Facebook, Instagram and Twitter. On 21-22 July 2017, noon to noon.

© Pascal Gertschen
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