Zermatt: 24-Hours Live on Social Media


What takes place behind the scenes in Zermatt on the day before New Years Eve? Many mini-reports, which can be seen over 24 hours, will show this. From noon to noon live before New Years Eve on social media channels of Zermatt Tourismus.

“The Zermatt - Matterhorn destination is a pioneer. Never before has a Swiss tourism destination granted so much access behind the scenes on social media,” says Social Media manager Corinne Ulrich from Zermatt Tourism. Short live sequences will be shown from the cockpit of an Air Zermatt helicopter, from the engineer’s cab of the Gornergrat Railway and the cabin of the piste bully driver setting off on his next night-time tour. They take you into the hotel catacombs to the chefs, with the police on patrol, and to the night manager. Daring visitors go into the museum at night – and much more.

You see 35 service providers who show their work. The live crew, which creates the posts, consists of a professional photographer and three team members from Zermatt Tourism along with two monitors in the background.

Take Part in Comfort and Ask Questions

The sequences are posted live on the social media channels Facebook, Twitter and Instagram. So that a global audience can take part from their sofas without zapping between Facebook, Twitter and Instagram, the posts can also be seen centrally in live-mode on the Zermatt - Matterhorn website. Questions can also be asked interactively and live.

What: Zermatt 24 hours live
Locations: at 35 locations in the mountains and village of Zermatt
When: 30-31 December 2016, noon to noon
Where: www.zermatt.ch/en/Zermatt24h
Channels: Facebook, Twitter, Instagram
Hashtags: #zermatt24h,#zermatt, #matterhorn, #schneesicher


Questions and Interviews
Daniel Luggen, Director of Zermatt Tourism
Phone +41 (0)27 966 81 17, Mobile +41 (0)79 337 46 52
E-Mail: daniel.luggen@zermatt.ch

24h Story

It starts at noon on 30 January. Zermatt is then online on the social media channels.

© Zermatt Tourismus
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