Zermatt Tourism started selling “Ten percent more Matterhorn” vouchers in the middle of May. Anyone who purchased a voucher automatically received an additional ten percent of the value. So far, more than a million Swiss francs of vouchers have been sold, with Zermatt Tourism covering the cost of the extra. “This offer is intended as a thank you to our loyal guests in the form of added value,” said Daniel Luggen, Zermatt director of tourism.
Vouchers are valid for ten years and can be redeemed at over 150 partners throughout the destination, including Zermatt Bergbahnen, many restaurants, accommodation providers and shops. The first vouchers have already been used over the last few days.
It's now the last week of the offer, with the final day being Sunday 7 June 2020 – the weekend when the remaining tourist facilities such as cable cars and campsites are allowed to open up again. “We are ready to re-open. The period over Ascension Day and Pentecost has also shown us that Swiss people are ready to travel again. This helps us to feel confident about the future,” says Daniel Luggen.