Zermatt takes first place


23,000 TripAdvisor travellers have had their say. In brief: Zermatt is the top travel destination in Switzerland for 2019 and takes the winner’s place on the podium again.

TripAdvisor is home to 730 million ratings on services like accommodation, hotels and restaurants. After excelling in the hotel category at the start of the year, (The Omnia, 3rd place; Europe Hotel & Spa, 10th place), there’s no chance of Zermatt resting on its laurels.

Zermatt has taken top prize in the category of top travel destination in Switzerland for 2019. And not for the first time – Zermatt was also placed first in previous years (2017, 2018).

The top ten destinations are listed below, shown alongside last year's ranking (+ / - place):

  1. Zermatt (0)
  2. Zurich (0)
  3. Geneva (0)
  4. Lucerne (0)
  5. Saas-Fee (+ 1)
  6. Wengen (– 1)
  7. Pontresina (new)
  8. Mürren (new)
  9. Basel (– 2)
  10. Grindelwald (0)

Let's head to the Matterhorn village

If you take the comments of the TripAdvisor travellers to heart, you’ll want to pack your case immediately! One user writes: "Zermatt is a pearl in the Alps. The Matterhorn is the mountain of all mountains. There is something here for everyone all year round. Whether it’s food, sport or culture that stirs your passion, Zermatt promises an unforgettable experience."


An algorithm evaluated 23,000 TripAdvisor comments throughout the year, checking hotels, restaurants and attractions in each destination. Zermatt comes out on top in Switzerland.