CUORE of Switzerland

Built for you. Built by CUORE


As the official partner for cycling apparel, we share a passion for the unique nature around the Matterhorn and the incredible range of trails in Zermatt.

Founded in Switzerland, CUORE has established itself as a premier brand, renowned for its pioneering manufacturing techniques, unwavering commitment to quality, and unparalleled customer service. For over three decades, we have proudly served numerous prestigious teams, clubs, events, and athletes in the realms of cycling, triathlon, and running.

As a global entity, CUORE operates across Switzerland, Germany, the USA, and Australia, with our very own state-of-the-art production facility situated in China. Our primary focus lies in crafting bespoke sportswear, characterized by our innovative designs, extensive customization options, and impeccable fit tailored to meet the unique needs of every athlete.
Driven by passion. Beyond simply sharing our love for sports, our mission extends to ensuring that our apparel enhances the biking experience in Zermatt, transforming it into an unforgettable journey and cherished memory for every guest.