Hamilton x Air Zermatt Store in Zermatt

29/12/2023

The successful partnership between Hamilton and Air Zermatt is moving to a new level with the opening of a joint store in Zermatt. Following a joint pop-up store venture on Bahnhofstrasse, the two companies are continuing their successful collaboration with a long-term project. Shortly before the start of the year, the Hamilton x Air Zermatt store was officially opened in Zermatt.

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The newly opened store at Hofmattstrasse 12 in the centre of Zermatt.
The newly opened store at Hofmattstrasse 12 in the centre of Zermatt. - © Michael Portmann

The watch brand Hamilton and Air Zermatt have enjoyed a partnership of equals for more than a decade. This close connection is now being cemented by the opening of a permanent joint store in the heart of Zermatt.

“Opening this store together in Zermatt is another milestone in our long-standing partnership with Air Zermatt. We are delighted to be able to present our watches to a wide audience in this unique setting,” says Vivian Stauffer, CEO of Hamilton. The new store also plays an important role for Air Zermatt, says Daniel Aufdenblatten, CEO Designate of Air Zermatt: “We can establish and maintain our customer relationships in the store. It will enable us to provide expert and personalised advice, tourist sightseeing flights and fan merchandise directly to our guests.”

Visitors to the new shop at Hofmattstrasse 12 will discover the fascinating connection between the precision of Hamilton watches and the pioneering work of Air Zermatt in air rescue.