Switzerland’s favourite ski pistes online
Since 18 August 2011 it’s been possible to ski several pistes with just one mouse click so that in summer you can see how the runs look in winter. All thanks to Street View in Google Maps.
“With the help of Google Street View, our guests can - at least virtually - skim down the pistes and enjoy fabulous views of the Matterhorn between holidays,” says Daniel Luggen, Resort Director of Zermatt. Non-skiers or those who have had enough of the heat in a city office, can now cool down with one mouse click - all thanks to Zermatt’s large fan community. With a public vote, in February 2011 the Swiss population selected its favourite ski area from 30 regions and decided which ski region should be filmed first from the Street View snowmobiles. Around 37,000 people cast their vote and Zermatt was chosen as the favourite ski region – thanks to Zermatt fans!
Large user community on Street View
A survey from March 2011 shows that 53% of all people in Switzerland have used Street View at least once. Street View is also an important tool for planning travel inside and outside Switzerland. The 25% access from abroad shows the popularity of Swiss pictures on Google Maps. Some 1000 Swiss companies, including Switzerland Tourism, have already integrated Google Maps into their websites.