It’s the perfect time to explore the diversity of the Alpine landscape at the highest level.
The advertisements for Zermatt appeal to the emotions, awake memories, and generate positive feelings. They are part of the new promotional campaign that convinces with affectional arguments. The films come to life through the emotive atmosphere and the story that they tell. The campaign arouses emotions tied to generations and traditions. It involves a spoken recommendation from a reliable source. The figure of the experienced grandfather is an important emotion conveyor, establishing loyalty, enthusiasm and trust. The viewers are not just observers; they become confidants and receive the same tip as the grand-daughter: You must see one thing in your life – Zermatt. No matter what.
Enjoy the spring sun 28.04.2014 - 15.06.2014
Race with the sunrays in the Matterhorn ski paradise – at affordable prices.