If you like winter, this is for you: Zermatt’s sun, snow and pistes are waiting. Here, everything is that bit faster. On the 30st of November 2019 the mountain village with Europe’s highest ski resort is already set for winter!
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Launched for the first time in 2018, WOW Zermatt proved a success, with two Winter Opening Weeks (from 24 November to 8 December 2018). Focus of the two weeks was skiing – from warm-ups in the morning on the pistes to cool-downs in the evening as part of après-ski. Not forgetting fun on the slopes, with 167 kilometres of runs already open and prepared.
There was always something going on at various locations in the village and on the mountain, including ski races for everyone, salsa evenings, combined evening shopping sales and street parties, tours of the Zermatt Matterhorn Brewery and a talk by former Zermatt Head of Rescue Bruno Jelk on avalanche and mountain rescue. In the bakery, you could see how the famous Matterhörnli chocolates were made, and the band Wintershome launched the Winter Opening Weeks.
During WOW, wooden hashtags were on the move around Zermatt – small versions in the village and a huge hashtag in the middle of the ski pistes. The prize for the best selfie taken with a hashtag: a perfect week of skiing in Zermatt.