Digital Day 2020

Swiss Digital Days will take place in the Zermatt – Matterhorn destination on 2 and 3 November 2020 and will feature some fantastic speakers.

Due to the current situation, the Swiss Digital Days in the Zermatt – Matterhorn destination will take place exclusively online. Access to the programme is free. However, to help the organisers, all participants are requested to register individually for each block. Participation web links are available in the programme.

From 09:00 – 12:00 hrs - Bonfire Kiosk

The Bonfire Kiosk is aimed at members of Zermatt Tourism. There will be a short introduction about the status of various projects. Participants will then have an opportunity to ask questions. If anyone would like a one-to-one discussion as well, there will be a tool available to book a personal slot after the introduction.

08:00 hrs:  Online registration

09:00 hrs:  Destination vouchers

10:00 hrs:  Email marketing Recording Link

11:00 hrs:  Destination WiFi Recording Link

13:30 – 15 :00 hrs -Opening & Keynote - Trends in tourism

Recording Link

Bonfire, Salesforce and COVID-19. Developments in technology and society present us with new challenges, but also open up new opportunities. Gilberto Picareta, Senior Account Executive at the US tech giant Salesforce, gives an insight into the latest developments surrounding digital tools in tourism and how their role might change in the context of the COVID-19 crisis. In his role, he creates added value for customers by providing the latest technology to resolve complex business issues. His passion for new technology and his background in commerce have helped many Swiss companies to carve a smooth digital transformation path.

Afterwards, Eugenie Weissheim, Senior Solution Engineer, public speaker and AI Ambassador at Salesforce, will explain why artificial intelligence (AI) is becoming increasingly important. In her role, she listens to complex customer challenges, creates bespoke solutions and generates added value using artificial intelligence. In her presentation, Eugenie Weissheim will explain what artificial intelligence actually means, when a statement by a computer is more reliable than the intuition of an experienced person, and what the significance is of AI’s exciting fields of application.


15:00 – 17:15 hrs - Creating customer experience – how can we make tourism more digital? 


The “Tell” format will be implemented in partnership with cimark and the canton of Valais. Building on the keynote from Gilberto Picarta, Senior Account Executive at Salesforce, the following three questions will be discussed with participants:

1.         How can we enhance people's digital mindset?

2.         What does an optimal digital customer journey look like from the guest's perspective?

3.         How can we show guests the benefit of digital tools?


The world café method will be used to discuss these questions constructively, enabling the moderator to summarize the answers at the end. An online workshop tool will enable people to form groups that can then discuss the questions put forward. As the event is taking place online, participants are asked to observe online etiquette during the workshop.

15:00 – 15:15             Introduction

15:20 – 15:40             Question 1

15:45 – 16:05             Question 2

16:10 – 16:30             Question 3

16:30 – 16:50             Break

16:50 – 17:15             Presentation of results

19:00 – 20:00 hrs Digitalisation of the workplace: an opportunity for the hotel trade and Swiss tourism destinations

Recording Link

The history of work shows how it has developed, from nomadic times, to working at home, through to working in offices. Recently, the COVID-19 pandemic has accelerated digitalisation in public institutions and companies. One direct consequence of this is the increasingly available option of working remotely. Digital technology is enabling work to move back along the historic timeline, from offices back to remote working.

This project, supported by Innotour, seeks to structure the next phase. In other words - promote “working from anywhere” and innovation in tourism, and integrate remote working into Swiss hotels and tourism destinations. As part of this, Hotel Mama Zermatt and Hotel des Vignes in Sion are working with the Valais start-up PuraWorka to develop innovative co-working and co-living spaces.

19:15 hrs: Project presentation

19:45 hrs: Interactive brainstorming

20:00 hrs: Finish

11:14 – 11:35 hrs - Livestream from the Tuftern valley station of the new Kumme gondola

Recording Link

The Kumme gondola is the first in Switzerland that can run a passenger service without personnel. Markus Hasler, CEO ZBAG, gives an insight into how digitalising the operation of a mountain railway represents a groundbreaking innovation.

14:00 – 15:00 hrs - Markus Hasler, CEO Zermatt Bergbahnen AG

Recording Link

Markus Hasler CEO of Zermatt Bergbahnen AG, explains how digitalisation in tourism gives rise to innovation, using the example of the local mountain railway company.

15:00 – 17:00 hrs - Customer Experience vs. Data

Recording Link

Digitalisation opens us new opportunities for us to get to know guests as individuals and communicate directly with them. The Bonfire tools already implemented have been a great help with this. However, what do guests think about all this information being collected and what are our limits, particularly from a legal standpoint? Waldemar Schön will moderate a discussion between the speakers on these issues.

17.00 Uhr - Closing Speech with Daniel Luggen, Kurdirektor Zermatt ­– Matterhorn

Recording Link