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As part of Swiss Digital Day, Zermatt Tourism is offering workshops centred on e-fitness to its service partners and other interested parties. This year we will address topics like the future of payment, digital advertising campaigns, successful content in e-mail marketing and protecting the personal data of guests.
The e-Fitness workshops will take place as stand-alone events in the weeks leading up to the official Swiss Digital Day on 10 November 2021. If you are interested in any of our e-Fitness workshops, please register using the links below.
Date: 14 October 2021
Time: From 09:00 to 11:00 hrs
Place: Seminar room, Hotel Pollux
Speaker: David Leiggener, E-Commerce Zermatt Tourism
The smartphone replacing your wallet – ten years ago this still sounded like a futuristic dream. Today, it’s no big deal. Mobile payment has arrived in Switzerland. The measures to contain the coronavius pandemic have accelerated this development, but not caused it. Fewer and fewer guests still pay with cash today, and guests who cannot use their preferred payment option can quickly become annoyed. The demands on payment options have changed, both on site and for online bookings. They need to be as fast and uncomplicated as possible, yet maximum security is still the non plus ultra.
We look at the payment options of the future and those already among the most advanced on the market. You can investigate the payment means and variants that are gaining ground and how best meet this development.
Date: 21 October 2021
Time: From 09:00 to 11:00 hrs
Place: Seminar room, Hotel Pollux
Speaker: Kerstin Abgottspon, Digital Marketing Managerin Zermatt Tourism, Christian Bürgi, Social Media Manager Zermatt Tourism
In the first half of the workshop, we introduce the participants to the most important technical terms in online marketing and campaign management. Using the example of Zermatt Tourism's advertising campaigns, we show the opportunities available in the tourism industry thanks to Google Adwords, Facebook, Instagram, display ads and other platforms. In a second, interactive section, we respond to the questions and needs of the course participants. You will have the opportunity to choose from the following topics when registering:
Date: 28 October 2021
Time: From 09:00 to 11:00 hrs
Place: CoWorking space, Hotel ZerMama
Speaker: Stephanie Vogel, Digital Marketing Managerin Zermatt Tourism and Sabrina Marcolin, Content & Media Managerin Zermatt Tourism
In the first half of the workshop, we guide the course participants through the most important key performance indicators (KPIs) and terms in e-mail marketing. What is a good open rate? What are bounce e-mails and how do I deal with them? How well is my content received?
In a second, interactive section, we take a closer look at content management. What content is suitable for e-mail marketing? How can I provide my readers with attractive content? You are welcome to send one of your newsletters to e-fitness@zermatt.ch in advance of the workshop and we will provide feedback and suggestions. Please note that topics and examples will be discussed together with all course participants.
Date: 28 November 2021
Time: From 09:00 to 11:00 hrs
Place: CoWorking space, Hotel ZerMama
Speaker: Dr. Jan Kleiner, Lawyer and partner at Bär & Karrer
What is the future for Big Data, cookie policies and privacy in general? We provide a practical insight into the latest data protection guidelines and implementation recommendations for your website, your e-mail marketing and your handling of digital guest data.
If you have specific queries around data protection, you are welcome to send us your questions in advance to e-fitness@zermatt.ch. Please note that topics and examples will be discussed with all course participants. .
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