Date: 21 October 2021
Time: From 09:00 to 11:00 hrs
Place: Seminar room, Hotel Pollux
Speaker: Kerstin Abgottspon, Digital Marketing Managerin Zermatt Tourism, Christian Bürgi, Social Media Manager Zermatt Tourism
In the first half of the workshop, we introduce the participants to the most important technical terms in online marketing and campaign management. Using the example of Zermatt Tourism's advertising campaigns, we show the opportunities available in the tourism industry thanks to Google Adwords, Facebook, Instagram, display ads and other platforms. In a second, interactive section, we respond to the questions and needs of the course participants. You will have the opportunity to choose from the following topics when registering:
- Creating simple Facebook ads – How do I run ads on Facebook?
- How do I run Google Ads?
- What online advertising can I manage for my own business and why would I need an advertising agency?
- Further information: Please describe your question as precisely as possible. Please note that all topics/examples will be discussed together with all course participants.