www.zermatt.ch Cookie Policy

Cookies are small files that your browser saves to your hard drive and which help the Owner to provide services that meet the declared intent. The Owner’s legitimate interests (Art. 6 (1f) GDPR) in principle form the legal basis for this data processing (if personal data is processed).  Some of the purposes for which cookies are installed can also require the User’s consent (Art. 6 (1) subsection 1 GDPR).

If cookies have been installed on the basis of consent, this can be withdrawn at any time by following the instructions in this document.


Technical cookies and cookies for aggregated statistical purposes

  • Activities essential for functioning of the service

This website uses cookies to save User sessions and to perform other activities that are essential to operation of this website, such as in relation to distribution of traffic.

  • Activity regarding saving of preferences, optimisation and statistics

This website uses cookies to save browser preferences and to optimises the User’s browsing experience. These cookies include those used to set the language and currency, for example, or to manage first-party statistics employed directly by the website Owner.


Other types of cookie or third parties who install cookies

Some of the services listed below manage statistics in aggregated and anonymised form and do not necessarily require the User’s consent or, depending on their specification, may be operated directly by the Owner without the help of third-party providers.

Should services rendered by third-party providers appear in the Tools below, these may be used to track User’s browsing habits in addition to the information specified herein and without the Owner’s knowledge. Please refer to the list of services in the Data Privacy Policy for more detailed information.

  • Analytics
  • Heat mapping and session recording
  • Interaction with live chat platforms
  • Remarketing and behavioural targeting
  • Tag management


How do I give consent to installation of cookies, or withdraw it?

The User can manage cookie preferences direct in his or her browser and so prevent third-party providers from installing cookies, in addition to the procedures described in this document. These browser settings also make it possible to delete cookies installed in the past, including those cookies that might have saved consent to installation of cookies by this website. The User can, for example, find information about managing cookies in common browsers at the following addresses: Google Chrome, Mozilla Firefox, Apple Safari, Microsoft Edge and Microsoft Internet Explorer.

With regard to cookies installed by third parties, Users can manage their preferences and withdraw consent by clicking on the corresponding opt-out link (if present), using the method provided in the third party’s Data Privacy Policy, or contacting the third party.

Notwithstanding the above statements, the Owner would like to inform Users that they can follow and benefit from the instructions on EDAA (EU), Network Advertising Initiative (US) and Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or similar services. Such services make it possible for the User to specify tracking preferences for almost all advertising tools. The Owner therefore recommends that Users make use of this information in addition to that provided in this document.


Owner and Controller

Zermatt Tourism
Bahnhofplatz 5
3920 Zermatt, Switzerland

Represented by: Daniel Luggen

Owner’s e-mail address: datenschutz@zermatt.ch

As this website uses third-party services which result in the installation of cookies and other such tracking systems that cannot be controlled technically by the Owner, each specific reference to cookies and tracking systems installed by third parties must be seen as indicative. Full information can be found in the Data Privacy Policies of the respective third parties named in this document.

In view of the objective complexity associated with identification of technologies based on cookies, Users are requested to contact the Owner if they require further information about this website’s use of cookies.


Status: 07.12.2018