The new Norqain boutique is located at Bahnhofstrasse 5 in Zermatt. Its innovative, modern interior design and architecture bring the daring spirit of adventure, freedom and independence collections to life. The natural stone and old wood from Zermatt used for the display cases and back walls give the 50-square-metre flagship boutique an inviting, rustic atmosphere. At the same time, the dynamic window displays inspired by the Swiss Alps add a modern feel.
Norqain chose Zermatt as the location for its first boutique because the village has been a strategic site for the brand since it was created in 2018. Zermatt is linked to several partnerships in which the brand is also involved. These include the "Matterhorn Ultraks" trail run, with over 400 mountain guides and ski instructors from Zermatters (the largest cooperative of ski instructors and mountain guides in Zermatt) as well as the mountaineer and Matterhorn speed record holder Andy Steindl.