After a video briefing with Red Bull athlete Jérémie Heitz and his friend and Zermatt mountain guide Sam Anthamatten, you will be equipped with a climbing harness and VR goggles to tackle the final metres to the summit of the Matterhorn. Once you reach the top at 4,478 m.a.s.l., enjoy the breath-taking view – a feeling of happiness that is usually reserved mountaineers...
A pioneer project
Red Bull The Edge is the result of an innovative and long-standing collaboration between Swiss and international pioneers. Originating as an idea from the Geneva film producers Garidi, they developed the project further with Red Bull Switzerland and in collaboration with the Swiss Museum of Transport. Thanks to a completely new 3D technology, the agency Xstudios from Orlando converted the drone footage into an interactive and realistic climbing adventure that opens up this apparently inaccessible mountain to anyone.
In the exhibition outside, visitors can learn more about the myth of the Matterhorn, the long tradition of Zermatt's mountain guides and mountain rescue, innovations of the mountain railways as well as extraordinary achievements of contemporary athletes. On the top floor of the Climbing Pavilion, you can also enjoy a beautiful view of the iconic mountain by day and night – filmed in a 24-hour time-lapse by renowned alpinist and VR filmmaker Jonathan Griffith.
Climb like Jérémie Heitz and Sam Anthamatten
To make a mountain like the Matterhorn accessible, you need the right mountain guides. When Red Bull presented the idea to Jérémie Heitz and Sam Anthamatten, they were immediately on board. Sam has already climbed the Matterhorn countless times as a Zermatt mountain guide. Jérémie had never been to the top until this project. For both of them, however, the mountain was still on their bucket list for a freeride descent. Jonathan Griffith filmed their ascent in 360° and the two climbers accompany visitors to the summit in the VR experience.
The experience is open to all mountain fans aged 12 and above who are over 140 cm tall. Tickets cost CHF 24, with reduced tickets available for students, children, senior citizens and in combination with the Swiss Museum of Transport Day Pass from CHF 19. Tickets can only be booked with a pre-reserved time slot, online at the Museum of Transport ticket shop or at the museum box office.
The Red Bull Media World is all about mountains in 2021 with the special exhibition "Altitude - High Performance on the Mountain". Visitors can fly over the Engadin with the Icaros training device, experience a virtual Everest climb, challenge multiple Red Bull X-Alps winner Chrigl Maurer in a paraglider and accompany Red Bull athlete Jérémie Heitz and mountain guide Sam Anthamatten to the summit in the 360° VR documentary "Matterhorn VR" by Jonathan Griffith.