Zermatt Tourism launches Lucy Walker infopoints


As part of its 2021 summer and autumn campaign "In the footsteps of Lucy Walker", the Zermatt – Matterhorn destination is launching a new cultural initiative. A series of information points will provide historical and cultural information about Lucy Walker via the Matterhorn app in a multimedia format. They will focus on information about famous female mountaineers and historical issues around the role of women in mountain villages, with details of legends and customs related to local women. By launching the infopoints throughout the village in July, Zermatt Tourism is creating a service that can be used 365 days a year, regardless of the availability of village guides.

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