Press releases

Zermatt Tourismus supports Women's Strike Day


On Swiss Women’s Strike Day on 14 June 2019, all female Zermatt Tourismus employees can choose to put down their work and stand up for women's rights.


IGLUNA: Life on the moon possible?


From the 17th of June until the 3rd of July, all the IGLUNA project teams will gather in Zermatt to demonstrate the results of their one-year commitment to the design of a potential and sustainable Moon habitat. The twenty student projects will be split up into two locations: in the Glacier Palace of the Matterhorn glacier paradise and at the Vernissage Art Gallery of the Backstage Hotel.


Daniel F. Lauber is the new President of the Zermatt Hoteliers’ Association


Daniel F. Lauber from the Cervo Mountain Boutique Resort is the new President of the Zermatt Hoteliers’ Association. He succeeds Corinne Julen from Europe Hotel & Spa and the focus of his year in office will be the topic of sustainability.


A Successful Edition of the 12th Zermatt Unplugged


Acoustic music, culinary delights and exciting discoveries: Zermatt Unplugged provided enjoyable moments in the midst of the unique mountain landscape of Zermatt for five days. The 12th edition captivated more than 30,000 visitors and was a great success from the point of view of the organizers.


Four women report on their ascent of the Matterhorn


As part of the project "Matterhorn: Ladies please!" Zermatt Tourism looked for four women to climb the Matterhorn and share their experiences with the world on social media. Over 150 creative application videos were received - and the four participants have been selected.


First Chinese ski race in Zermatt


The "Matterhorn European Chinese Ski and Snowboard Competition" is the first ski race to be held in Zermatt exclusively for Chinese participants. A local will lead the way: Valais ski racer, Olympic medallist and world champion Ramon Zenhäusern will test the race route and present the awards.


Traillove Zermatt launches new mountain bike format


From 18-22 September 2019, Zermatt will celebrate its love of biking with the second year of the Traillove Alpine Mountain Bike Festival. Featuring the final stage of the Enduro World Series Mountain Bike Championship and the Chasing Cancellara Zurich-Zermatt bike race, the festival will offer two top-quality events. This year will also include a very special biking adventure – the "Traillove Derby".


New project manager at Bonfire AG


The Zermatt economist Andreas Mazzone has been appointed as a project manager at Bonfire AG, the company tasked with completely digitising the Zermatt – Matterhorn destination.


Zermatt: Record visitor numbers


Between November 2017 and October 2018, a record number of visitors stayed in the Zermatt – Matterhorn destination. The record confirms the continued growth in tourism for the area and inspires us to do even better.


Zermatt – Matterhorn defends its trademark


In a recently concluded court case, Zermatt Tourismus has successfully forced several companies which use the word "Matterhorn" in their brands, despite not being part of the Zermatt – Matterhorn tourism destination, to stop using it.


Zermatt – Matterhorn launches new app


There’s been talk about it for a while, and now it’s here – the new Matterhorn app. With information, tips and weather forecasts, it’s the ideal travel companion in the Zermatt – Matterhorn destination.


Further Names for Zermatt Unplugged 2019


Newly confirmed for Zermatt Unplugged 2019 are Boy George & Culture Club and James Bay in the Marquee Stage; Tom Odell, Michael Kiwanuka, Jacob Banks and Milow at The Alex; Tom Rosenthal and Alex Clare at the Sunnegga Sessions; and Charlie Cunningham, L'aupaire, Hugo Barriol, Jack and the Weatherman, and Isaac Gracie at the Vernissage. This completes the programme on the main stages.


Zermatt – Matterhorn is certified as a Family Destination


The Swiss Tourism Federation has recognised the family-friendly achievements of the Matterhorn destination, awarding it the "Family Destination" quality label for 2019-2021.


Zermatt celebrates the start of winter


On Saturday 24 November 2018, the Winter Opening Weeks start in Zermatt. They include a full programme of events in the village and on the mountain, as well as 167 kilometres of open pistes.


First acts for Zermatt Unplugged 2019 are set


With Passenger, Sophie Hunger, Francis Cabrel, Johannes Oerding, Jessie J, Samy Deluxe, and Roo Panes, the first acts for the next Zermatt Unplugged, taking place from April 9 to 13, 2019 are set. The acoustic music festival at the foot of the Matterhorn starts ticket pre-sales on November 7, 2018 for the first part of its program.


Zermatt is opening a pop-up Stübli restaurant in Bern


From 25 October to 12 January, Zermatt will have a pop-up Stübli restaurant in the federal capital, on the terrace of the Globus store in Bern. As part of the launch, there was a presentation on Wednesday of all the latest news and activities over the coming winter.


The world’s highest 3S cableway is officially inaugurated


After around two-and-a-half years’ construction work, the "Matterhorn glacier ride" – the world’s highest 3S cableway – has finally opened as planned, and Zermatt has gained a new attraction. From the beginning of the 2018/19 winter season, passengers will be able to use the new cableway to reach the Klein Matterhorn.


Zermatt Open Air Theatre enters its third act


From 11 July to 1 September 2019, the Zermatt Open Air Theatre will be showing its first comedy on the Riffelberg – MATTERHORN: NO LADIES PLEASE! As in 2015 and 2017, the Bernese playwright and director Livia Anne Richard will script and direct the performance.


Crystal Ride: to the foot of the glacier


At the beginning of the 2018/19 winter season, the world’s highest 3S cableway will start taking passengers to the Klein Matterhorn near Zermatt. The "Matterhorn glacier ride" is an unrivalled combination of technology, design and ride comfort. The four "Crystal ride" cabins are a highlight of the ultramodern cableway. The journey itself is exhilarating, but the cabins add to the thrills with an amazing view of the ground far below.


Zermatt opens the longest mountain bike flow trail in Switzerland


After three years of planning and construction, the Sunnegga-Trail will open in Zermatt on 16 September 2018, setting new records for both its overall length and flow quality.


‘Taste of Zermatt’ combines culinary events in Zermatt


‘Taste of Zermatt’ is the new umbrella brand that brings together new and existing culinary events taking place in Zermatt. The brand was launched at the Kitchen Party that took place on Friday 17 August 2018.


Zermatt crowns the Queen of the Matterhorn


On 19 August 2018, there will be a truly fantastic spectacle in Zermatt, when the traditional Ringkuhkampf cow fights will take place in the Matterhorn village for the first time.


Zermatt e-buses celebrate 30th anniversary


Zermatt has always been car-free; only electric vehicles are allowed. This applies to buses, too. The first e-bus arrived in Zermatt thirty years ago – an incredible achievement that will be celebrated on Saturday 21 July 2018.


Bonfire AG founded


Destination Zermatt – Matterhorn founded Bonfire AG for efficient implementation of the overarching destination digitalisation strategy. Zermatt Bergbahnen AG holds 50 percent of the shares, with the other 50 percent being held by Zermatt Tourism.


Only 100 days to go: Zermatt’s new cableway of superlatives is coming soon


The time has come on 29 September 2018: the Zermatt Bergbahnen AG opens the new 3S Cableway from Trockener Steg to the Klein Matterhorn.


Andreas Gabalier comes to Upper Valais


Andrea Gabalier will be the celebrity guest and headline act at the SRF “Donnschtig-Jass”, to be held on 19 July 2018 in Zermatt or Saas-Fee.


Despite an eventful winter, Zermatt has seen positive results


The 2017 / 2018 winter season in Zermatt – Matterhorn saw a significant increase in accommodation bookings, huge snowfalls in January and a long season.


Partnership confirmed for another five years


At the opening event of Zermatt Unplugged, the Zermatt – Matterhorn destination and the festival organisers announced that they had carved their partnership in stone for the next five years.


Zermatt hosts the Enduro World Series


Zermatt welcomes the Enduro World Series in 2019 and 2020 and brings the Enduro World Cup to Switzerland for the very first time.


First Train Trip to Zermatt


Zermatt can be reached again by train. This means that after four days, guests can once again arrive and depart without difficulties.


Zermatt informs about the current situation


Since Saturday evening, 20th January 2018, Zermatt is no longer accessible. Due to avalanche risk, the road and the railway line between Zermatt and Täsch are closed. There is no danger for guests and locals.


Zermatt can be accessed again


After being cut off for almost two days, Zermatt can now be accessed by train again.


Zermatt Launches a Family Promotion


A family promotion, which offers many advantages for families and children, begins in the Zermatt – Matterhorn destination on 1 November 2017. At the same time, the Wolli Card will be introduced.


The Longest Suspension Bridge in the World is Open


Thrills above the precipice. That is the experience – pure adventure – on the new suspension bridge for walkers near Randa. It is the connection between Grächen and Zermatt along the Europaweg at a dizzying height. The two-day tour offers views and distant a background with the Matterhorn, Weisshorn and the Bernese Alps. The bridge is open from Saturday, 29 July, at 11 am.


24-Hour Live Report from Zermatt - Matterhorn


Zermatt - Matterhorn is going live once again on the social media channels Facebook, Instagram and Twitter. It will be live non-stop for 24 hours from noon on 21st July to noon on 22nd July. The global social media community will be part of this production.


Sheep Rescue Pilot Project – Aprils Fool!


For once, no pioneer work in Zermatt. Black-nose sheep are indeed animals with a strong character, but they are no rescue animals. Therefore, they are not used by the rescue team as first aid for the injured as was reported in yesterday’s press release. This is the Zermatt April Fools’ joke for 2017. 


Pilot Project in Zermatt: Sheep as Emergency Rescuers


Pioneer work in Zermatt: This summer a pilot attempt will be made with the integration of sheep into the Alpine rescue effort. A few sheep have already been trained to look for and find injured hikers on their own in the Alpine area so that they can then be rescued in the shortest time possible. (Embargo: Saturday, 1st April 2017 6 a.m.)



Zermatt: 24-Hours Live on Social Media


What takes place behind the scenes in Zermatt on the day before New Years Eve? Many mini-reports, which can be seen over 24 hours, will show this. From noon to noon live before New Years Eve on social media channels of Zermatt Tourismus.