Press releases

Zermatt Launches a Family Promotion


A family promotion, which offers many advantages for families and children, begins in the Zermatt – Matterhorn destination on 1 November 2017. At the same time, the Wolli Card will be introduced.


The Longest Suspension Bridge in the World is Open


Thrills above the precipice. That is the experience – pure adventure – on the new suspension bridge for walkers near Randa. It is the connection between Grächen and Zermatt along the Europaweg at a dizzying height. The two-day tour offers views and distant a background with the Matterhorn, Weisshorn and the Bernese Alps. The bridge is open from Saturday, 29 July, at 11 am.


24-Hour Live Report from Zermatt - Matterhorn


Zermatt - Matterhorn is going live once again on the social media channels Facebook, Instagram and Twitter. It will be live non-stop for 24 hours from noon on 21st July to noon on 22nd July. The global social media community will be part of this production.


Sheep Rescue Pilot Project – Aprils Fool!


For once, no pioneer work in Zermatt. Black-nose sheep are indeed animals with a strong character, but they are no rescue animals. Therefore, they are not used by the rescue team as first aid for the injured as was reported in yesterday’s press release. This is the Zermatt April Fools’ joke for 2017. 


Pilot Project in Zermatt: Sheep as Emergency Rescuers


Pioneer work in Zermatt: This summer a pilot attempt will be made with the integration of sheep into the Alpine rescue effort. A few sheep have already been trained to look for and find injured hikers on their own in the Alpine area so that they can then be rescued in the shortest time possible. (Embargo: Saturday, 1st April 2017 6 a.m.)



Zermatt: 24-Hours Live on Social Media


What takes place behind the scenes in Zermatt on the day before New Years Eve? Many mini-reports, which can be seen over 24 hours, will show this. From noon to noon live before New Years Eve on social media channels of Zermatt Tourismus.


Sporting Challenge: The new Zermatt-Visp bike trail.


The new Zermatt-Visp bike trail is sensational: it goes through the deepest-cut valley in Switzerland. A 37 km long stretch with almost 1,400 m of difference in altitude to overcome are the challenge. Opening with a torchlight ride on Saturday, 16 July 2016.


Zermatt: Act of friendship on the mountain summit and a tribute in the village


Zermatt celebrates today 150 Years First Ascent of the Matterhorn. The first climbers from 1865 receive today a memorial stone with their name, which will be laid into the Bahnhofstrasse in Zermatt. And on the summit of the Matterhorn, there will be a friendly ceremony on 17 July.


Zermatt: Hörnli hut dedication is tomorrow


The Hörnli Hut is the most famous hut in the Alps. It is the main starting point for mountaineers, who want to reach the summit of the Matterhorn via the Hörligrat. An entirely newly designed inn for lodging to meet the needs of modern Alpinism was built on the mountain from the old hut in a two-year construction effort at 3,260 m.


"The Matterhorn Story"


There have been numerous films and stories about the first ascent of the Matterhorn and the associated disaster. Never before, however, has the deeper background of the first ascent be examined in detail in an artistic way. How is it possible that an accident like this could happen to such an experienced group of seven mountaineers?


The Matterhorn and its lookalikes across the globe


There’s only one Matterhorn – at least that’s what you’d think. The one in Zermatt, in Switzerland, of course. But worldwide there are 238 other Matterhorns: mountains that not only look similar to the famous original – remarkably so in some cases – but are also nicknamed Matterhorn. In its first pop-up exhibition on the Gornergrat, the Swiss Alpine Museum will be presenting no fewer than twentytwo of these Matterhorns.


Coming soon: First virtual climb of a 4,000 m peak


Thanks to Google‘s “Street View Trekker”, you will soon be able to go on virtual hikes in the Zermatt-Matterhorn destination. Whet your appetite with beautiful views and prepare your next tour.


Pioneering Web Technology


Interactive maps, geo data, live opening times and a ground-breaking booking portal are among the main innovations on the Zermatt – Matterhorn website. A few hours ago, the responsive design site went online at


Implementation of the "Zermatt-Matterhorn 2018" Strategy


The “Zermatt-Matterhorn 2018” strategy paper contains a wide range of measures, which are scheduled and have responsibilities assigned. The members of the strategy group would like to mutually support each other in the implementation and deal with the pending issues on time. However, their achieving the specified ambitious objectives depends on the help of everyone in the destination.


Zermatt: Family Destination


Zermatt is family-friendly. Today the Zermatt-Matterhorn resort was awarded the “Family Destination – Familien willkommen” quality label by the Swiss Tour Federation. Proof, if any were needed, that Zermatt’s hotels, holiday apartments, mountain railways and cableways, ski schools and restaurants offer children and their families unforgettable experiences.