Cookie policy of

1. What are cookies?

Cookies are small text files stored in a computer or mobile device’s browser when someone visits our website. When the website is re-visited, we can then recognise the user, even if we don't know who the user is.

We use both permanent and session cookies on our website. Session cookies store a user’s actions as they navigate from page to page within the website. Session cookies are only stored temporarily and are deleted when a user closes the browser. Permanent cookies enable the website to store a user’s preferences and settings so that these are available when they next visit the website. Permanent cookies are deleted after a specific time period.


2. Why do we use cookies on our website?

We use cookies to personalise content and adverts, provide social media features and analyse hits on our website. We also pass on information about your use of our website to our partners for social media, advertising and analysis purposes. Our partners may combine this information with other data that a user has already provided such as when a user is a customer of our partner or has a user account with our partner, or with data that they have collected as part of a user’s use of the services.

We are authorised to store cookies on a user’s device if this is strictly necessary for the running of this website. For all other types of cookie, we gather the user’s consent.


3. What is the legal basis for the use of cookies?

The legal basis for this data processing (if personal data is processed) is the legitimate interest of the provider (Article 6(1)(f) GDPR). Some of the purposes for which cookies are installed may require the user’s consent (Article 6(1)(a) GDPR).

If the installation of cookies requires consent, this can be revoked at any time in accordance with the rules set out in this cookie policy (Section 5).


4. What data can be collected and processed by the installed cookies?

We use cookies to gather information about the use of our website and to analyse our marketing communications. The following data may be collected: domain name, user settings (e.g. language preferences), session ID, IP address, authentication data and visit time (time stamp) as well as other metadata.


5.  What type of cookies do we use on our website?

This website uses different types of cookie. Some cookies are placed by third parties that appear on our pages. Descriptions of the different cookie types can be found below.

5.1 Technical cookies and cookies used for aggregate statistical purposes

  • Necessary cookies: Cookies that are necessary for the functionality of the service
    This website uses cookies to store user sessions and carry out other activities that are essential for the operation of this website, such as those connected to the distribution of traffic. Necessary cookies make a website usable by enabling core functionalities such as site navigation and access to secure areas of the website. Without these cookies, the website cannot function correctly.
  • Preference and statistics cookies: Storage of settings, optimisation and statistics for relevant activities
    This website uses preference cookies to store browser settings and optimise the user’s browsing experience.
    Preference cookies enable a website to remember information that changes how a website behaves or looks. These cookies include those used for language and currency settings and those connected to the management of first party statistics, operated directly by the website provider.
    Statistics cookies help website providers understand how visitors interact with the website by collecting and reporting anonymised information.

5.2 Other cookies types or cookies installed by third parties

  • Third-party cookie statistics: Third-party cookies that generate statistics
    If the tools listed below include third-party services, these can be used to track the user’s browsing habits – in addition to the information specified here and without the knowledge of the provider. More information can be found in Zermatt Tourism’s privacy policy.
    • Analytics
    • Heat mapping and session recording
    • Interaction with live chat platforms
    • Remarketing and behavioural targeting
    • Tag management
  • Marketing cookies: Third-party cookies to show users personalised advertising
    Marketing cookies are used to analyse the use of the website by an individual user, including their preferences, and to develop it further. The intention is to show adverts that are relevant and appealing to the individual user and are therefore more valuable for publishers and advertising third parties.

We use analysis, statistics and marketing cookies on our website from a range of third parties such as Google and Facebook. As a result, data from users may end up on the servers of these third parties, who are based outside Switzerland. More information on these third parties can be found in the privacy policy.


6. How can a user revoke their consent?

A user can revoke their consent to the use of cookies, except necessary cookies, at any time.

7. How do users manage or amend their cookie settings?

A user can manage their cookie settings in their browser and thereby prevent third parties from installing cookies. Previously installed cookies can also be deleted in the browser settings, including cookies that may have stored the consent for the installation of cookies by this website. The user can find information on how cookies are managed in the most popular browsers using the following: Google ChromeMozilla FirefoxApple SafariMicrosoft Edge and Microsoft Internet Explorer.

With regard to cookies installed by third parties, users can manage their preferences and revoke their consent by clicking on the relevant opt-out link (if available), following the instructions specified in the third party’s privacy policy or by contacting the third party.

Notwithstanding the aforementioned statements, it is important to note that users can find and make use of the instructions on the EDAA (EU), Network Advertising Initiative (US) and Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or similar services. These services enable the user to define their tracking settings for almost all advertising tools. The provider recommends that users make use of this information in addition to the information provided in this document.


8. Provider and data controller

Zermatt Tourism
Bahnhofplatz 5
CH - 3920 Zermatt

Represented by: Daniel Luggen

Provider’s email address:

In view of the potential complexity connected with the identification of cookie-based technology, users can contact the provider at any time if they would like to receive further information on the use of cookies by this website. We will answer these questions as quickly as possible.


9. Changes to this cookie policy

We may amend this cookie policy from time to time to ensure that our users are fully informed of the use of cookies on our website and compliance with current data protection regulations.

Users will be informed appropriately of any changes to this cookie policy. The current version of our cookie policy is available on our website.

As at: 01.02.2021