Toblerone Rotenboden Photopoint

The ideal way to reach the Toblerone Photopoint is with the Gornergrat Bahn – for a unique view of the Matterhorn featuring the Toblerone logo.

The Toblerone Photopoint is all about the Matterhorn. This striking Swiss landmark, first featured on the Toblerone packaging design in 1970, provides an ideal backdrop for the Toblerone Photopoint, available to local residents and guests on Rotenboden for family photos, selfies or Instagram shots. But watch out: you'll have to try different angles for the perfect view of the Toblerone logo and the Matterhorn. The easiest way to reach the Toblerone Photopoint at the Rotenboden stop is with the Gornergrat Bahn from Zermatt or Gornergrat.

Tips for social media:

  • Add @zermatt.matterhorn and @tobleroneglobal when you post pictures of the Photopoint
  • Use the hashtags #zermatt, #matterhorn and #toblerone when you post pictures
freely accessible / always open

Map

Map

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