Zermatt - Matterhorn is the best Winter Sports Destination
The Handelszeitung analysed 24 destinations in Europe. The result is the Alps Ranking of the best winter sports resorts in the Ski Total category. According to the Handelszeitung, Zermatt is the best Swiss winter sports destination, and in Europe, shares this first place in the European rankings with Zürs am Arlberg.
According to the Handelszeitung: “In Zermatt, the focus is on skiing. Here, sports still have style, and here the mix of Alpine authenticity and guests from every corner of the world generate enthusiasm. But, in contrast to Lech Zürs, which according to the tourism head Hermann Fercher, has positioned itself as a “refuge for private moments of luxury,” the Matterhorn village is oriented to all price segments of the market. “We want to make guests with different pocket books happy,” says the resort director Daniel Luggen.
Zermatt can thank its coolness and liveliness for this openness to a broad public. Even the rich and famous like being in a place where they can just be themselves and where their fame and money is not mirrored wherever they go. No special treatment for prominent people is the name of the game, and they enjoy being treated as normal in the hotel bar or on the chairlift rather than being constantly recognised and set apart.”