TripAdvisor: Zermatt is the most popular destination in Switzerland for travellers


A major honour for Zermatt. According to the latest 2015 Travellers’ Choice Awards, Zermatt is the most popular destination in Switzerland. And this both in Europe – 6th place – and worldwide – 12th place.

TripAdvisor Travellers Choice 2015
TripAdvisor Travellers Choice 2015 - © TripAdvisor

Zermatt is the only Swiss destination represented in both of the top 25 ranking lists. In the European rankings, Switzerland is now in 6th place as listed by the travel website TripAdvisor, which publishes annual popularity lists. For the seventh year in a row, TripAdvisor handed out the Travellers’ Choice Awards and listed the top travel destinations around the world based on the millions of evaluations and opinions submitted by TripAdvisor travellers. Daniel Luggen, who is the director of tourism in Zermatt, was pleased with the good ranking and said, „We are proud that Zermatt is so popular around the world. And now we are looking forward to 2015 even more, because we are celebrating our jubilee – 150 Years First Ascent of the Matterhorn. The more that 27,000 ratings from Internet users show that Zermatt is very attractive."

Rankings inspire

„The Travellers‘ Choice Awards are a source of inspiration for travellers, and the award winners are considered must visits," said Pia Schratzenstaller, press spokesperson for TripAdvisor Switzerland. As a destination, Zermatt-Matterhorn has always been ranked well on TripAdvisor for years. 469 destinations from around the world were ranked.

Top 10 in Europe

1 Istanbul
2 Prague
3 London
4 Rome
5 Paris
6 Zermatt (from 19th place)
7 Barcelona
8 Goreme (Turkey)
9 St. Petersburg
10 Athens

European location TripAdvisor rankings

Top 15 Around the World

1 Marrakech, Morocco
2 Siem Reap, Cambodia
3 Istanbul, Turkey
4 Hanoi, Vietnam
5 Prague, Czech Republic
6 London, United Kingdom
7 Rom, Italy
8 Buenos Aires, Argentina
9 Paris, France
10 Cape Town, South Africa
11 New York City, USA
12 Zermatt, Switzerland
13 Barcelona, Spain
14 Goreme, Turkey
15 Ubud, Indonesia

Worldwide TripAdvisor rankings

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