MILESTONE 2015 Tourism Prize


Zermatt – Matterhorn is nominated for the Milestone 2015 with two projects: With e-Fitness in the starting blocks, a project with model character for the rest of the tourism industry. And the jubilee celebration of “150 Years First Ascent of the Matterhorn” is praised for its realisation and the unique staging and production.

As in the recent year, two projects from the Zermatt – Matterhorn destination are once again nominated for the Milestone. 61 projects were submitted this year. Of these, three were from Zermatt. The ambitious and innovative projects reflect the vibrancy of the destinations. The announcement of the winner of the prestigious award will be made in Bern on 3 November 2015.

The nominated projects from Zermatt are:

150 Years First Ascent of the Matterhorn

The resort gave itself a gift of the future with the jubilee marking 150 Years First Ascent of the Matterhorn. Sustainability: The renovation of the Hörnlihütte | Base Camp Matterhorn meeting the latest standards for environmental compatibility and safety. The Walk of Climb, which honours the outstanding achievements of mountaineers on the Matterhorn. The time capsule, which contains a vision of the future from our children and will be a source of interest and excitement on the Kirchplatz for 50 years. And much more... 

The opinion of the jury: Overall an enormous project, very well realised, across borders and uniquely staged. All service providers are integrated and worked in the same direction.

More about the jubilee

e-Fitness – Mighty muscles for the resort

The service providers are supported in meeting the growing demands of digital communication and information processing. The e-Fitness programme is accessible to everyone and should make it possible for the Zermatt – Matterhorn destination to achieve peak digital communication efficiency in the next four years.

The opinion of the jury: Digital challenges are increasing constantly. Therefore, it is correspondingly difficult to keep pace in this field. The offer of continuing training for all service providers and their employees is an exemplary model and could be transferred to other resorts as well. 

More about the e-Fitness (in German)

The Milestone (in German)

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