TripAdvisor: Hotel Cervo is the Swiss High Flyer
In the Travelers‘ Choice Awards 2012 of the travel portal TripAdvisor, the Zermatt Mountain Boutique Resort received the notation «Probably the best resort in the Alps» together with the 10th place in Europe and 20th place worldwide. The rating was created by independent travellers who use the portal.
Once again, the Hotel Cervo has been able to enjoy a great success on the Internet thanks to its guests and their activities. Throughout Europe and worldwide, the Zermatt hotel is the only Swiss hotel listed among the first 25. After numerous leading positions in various hotel ratings, the Hotel Cervo is once again a showcase hotel for Zermatt.
The Travelers‘ Choice Award has been awarded annually for the past 8 years in the categories of Best Hotels, Best Family Destinations, Best Beaches, Best Destinations and Best Food & Wine Destinations. Millions of independent hotel reviews and opinions from around the world are assessed. The more evaluations, the further forward is the hotel placed. With more than 50 million hotel reviews and 7 million photographs of hotels, restaurants and tourist facilities, TripAdvisor is the largest tourist Website.
Hotel chains rely on on-line reviews
It is interesting to note that many of the top ranked hotels belong to a hotel chain. They make a specifically targeted use of the instrument of online reviews. As a result, however, it is precisely the smaller hotels that can profit from the positive reviews of their guests. “This can be seen from the private hotels among the Top 25, who are able to show many very positive reviews despite their considerably lower number of guests”, says Alison Copus, the Vice President Marketing Europe at TripAdvisor, in the Gourmet Blog, a well respected German blog for connoisseurs.
The CERVO Mountain Boutique Resort was opened at the end of 2009. The active communication was started a year earlier through its own Website and with the social media, for which it was awarded the “Milestone” – Tourism Prize Switzerland“ in 2010 in the category «Newcomers».
The current award by travellers who use Tripadvisor is the continuation of the targeted communication using the new media, but it also the confirmation of the work carried out in the hotel itself. The Hotel Cervo not only exists in the virtual world, but also fulfils and exceeds the expectations of its guests in the real one.