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Great success for Zermatt Bergbahnen AG’s chair lift in Shanghai

The Swiss Pavilion at the World Expo in Shanghai is attracting the most visitors thanks to its main attraction – a chair lift, jointly operated by Zermatt Bergbahnen AG, which takes visitors through a simulated alpine world. Zermatt Bergbahnen has spared no effort in creating an attractive ride, offering visitors magnificent views across the whole of Shanghai. According to Reto Wyss, Marketing and Sales Director at Zermatt Bergbahnen: “The goal is to position Zermatt and the attractions of the region as ‘must-see’ destinations for Chinese tourists.” Expo 2010 Shanghai continues until 31 October 2010.

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