A fresh dynamism, young entrepreneurs and the unchallenged Number 1 in terms of quality: the Swiss business magazine BILANZ has once again applauded the Zermatt-Matterhorn winter-sport destination.
In addition to the proven mix of a well-developed ski region, guaranteed snow, imposing Alpine scenery and excellent hotels and gastronomy, BILANZ also praises the innovative entrepreneurial spirit in the Matterhorn village. To quote the Swiss business magazine, a new generation of inspiring players has recognized the need for an up-to-date lifestyle attitude and appropriate visual strategies that work together instead of against each other. BILANZ names artist and architect Heinz Julen, hotelier Daniel F. Lauber (Cervo) and Thomas Sterchi, the visionary initiator of Zermatt Unplugged as pioneers of this attitude.
Comparison with Austrian winter-sport resorts According to the rankings, which for the first time include Austrian destinations, Zermatt scores extremely well in terms of value for money. Here BILANZ gives the reader a concrete comparison and calculates the cost of a one-week ski holiday in different winter-sport resorts. The euro crisis and the consequences of the strong franc are currently placing the focus on monetary factors. The article shows that it is not only a matter of whether foreign guests come to Switzerland but also where the Swiss spend their ski holidays. As shown in the review, Zermatt is the ideally equipped destination.