Winter destination Zermatt wins its second sustainability award

05/09/2011

For the second consecutive time, Zermatt has been voted most sustainable winter destination in Switzerland. The ‘Verkehrsclub der Schweiz’ (VCS), the Swiss Cycling Club, presented Zermatt with the “Mobil & ökologisch” award (mobile and ecologic) for a number of reasons, chief among them the Matterhorn village’s convenient accessibility by public transport.

“For car-free Zermatt, this award is confirmation that our decades of effort and commitment for a sustainable destination are being rewarded,” says Resort Director Daniel Luggen.

Fourteen destinations were evaluated: Adelboden, Arosa, Crans-Montana, Davos Platz, Engelberg, Grindelwald, Lenzerheide, Leukerbad, Saas-Fee, Scuol, St. Moritz, Verbier, Wengen and Zermatt. In second place was Saas-Fee, also car-free, followed by St. Moritz. This new “mobile & ecological” rating by the VCS is intended to assist consumers with decision making on winter holidays. The survey was supported amongst others by the STV (Swiss Tourism Association) and the Federal Office for Spatial Development ARE.

Zermatt takes 1st place

Among the criteria evaluated were travelling time to the destination, signage, local buses, frequency of public transport and luggage transport possibilities. Daniel Luggen however also sees the award for Zermatt as an on-going assignment: “The survey also shows us where there is potential for improvement. We have already reacted to the first points.” Negative points were given for the fact that the zermatt.ch website first listed “By car” and not “By public transport” under “Arriving in Zermatt”. This has already been amended.

Daniel Luggen is aware that tourism is effectively a balancing act between comfort, growth and improvement of offers on the one hand and sustainability on the other: “We will continue to be committed to sustainability. We’re staying on the ball!”