Zermatt-Matterhorn on Twitter: over 3,250 followers
Zermatt is an active user of the Twitter social media network, putting the Matterhorn village in direct contact with guests and prospective visitors. The address for anyone who would like to keep abreast of the news and events, big or small, is Zermatt @zermatt_tourism.
Like Facebook and other social media channels, Twitter provides an attractive window to the village. Zermatt-Matterhorn likes to use Twitter to communicate with regular guests, visitors and prospective visitors. Almost 3,300 twitterers are already following the Zermatt-Matterhorn news, asking questions, getting active.
The social media portal, which recently had its IPO, is particularly popular in English-speaking countries. The number of Twitter users in Europe is rising rapidly.
Twitter users can find out in real-time (with virtually no time delay) where and when new pistes are opened due to fresh snowfall and what the landscape looks like when the weather gods have emptied their snow buckets. The Twitter community spreads the news, favours contributions and asks questions, which Zermatt-Matterhorn does its very best to answer on the spot.