Zermatt: One-year countdown to 2015
On Monday, 14 July at 1.40 p.m., seven pyro salutes will commemorate an event that had a long-lasting effect on the village of Zermatt: the first ascent of the Matterhorn. The countdown clock by Tissot is now counting the days until the 150th anniversary day.
On 14 July 1865, at 1.40 p.m., the first mountaineers reached the peak of the Matterhorn. Today, Zermatt is marking this historic day with the start of a one-year countdown. Seven pyro salutes will honour the seven mountaineers who accomplished this extraordinary feat. On 14 July 2015, the 150th anniversary of the first ascent, a series of events and celebrations will take place in the Matterhorn village in commemoration of this memorable day.
Today, the Swiss clock maker Tissot is unveiling its impressive countdown clock which will show the days, hours and minutes until the celebration of the historic event commences. Integrated into a pyramid, the display will draw attention to Swiss mountaineering sports and commemorate Zermatt‘s courageous mountain guides and the mountaineers who reached the peak of the Matterhorn in 1865.
Tissot’s cooperation with Zermatt underscores the Swiss character of the brand, creates a link with mountaineers and emphasises the company’s endeavour to provide them with top-quality precision instruments.
Tissot countdown clock – facts and figures
|Base||4 x 4.5 m|
|Countdown||starting Monday, 14 July 2014, 1.40 p.m., ending 14 July 2015|