Twitter deluge for Zermatt
4,478 is both the height of the Matterhorn and the number of followers in the Zermatt-Matterhorn Twitter community. Zermatt is an active user of social media, such as Twitter and Facebook, giving Zermatt aficionados the opportunity to keep up to date with all small and big events that are taking place in and around the destination.
Social media channels represent powerful visual showcases for Zermatt. Thanks to these platforms, the Matterhorn village is in direct contact with regular guests and prospective visitors. As many as 4,478 followers are subscribing to Zermatt-Matterhorn news on Twitter (@zermatt_tourism). The social networking site is still extremely popular in the English-speaking world and is growing rapidly in Europe.
Twitter users can, for instance, find out in real-time how the spring sun turns the magnificent slopes into a unique skiing experience. The community spreads the news, favours tweets and asks numerous questions, which Zermatt-Matterhorn does its best to answer without delay. Customers who are served quickly automatically establish an emotional bond. Social media offer the lowest- threshold method for turning cyberspace experiences into real experiences.
Facebook: close to 41,000 likes
Facebook is another important networking site for guests and fans of Zermatt. There is a lot of activity on “Zermatt Matterhorn” every day, with numerous likes and comments, or even accommodation enquiries, being posted on the site. It won’t be long until “Zermatt Matterhorn” breaks through the 41,000 likes threshold. Zermatt Tourism has a second profile on Facebook. Designed for those who live and work in the holiday destination, “Zermatt Inside” provides information on internal activities in and around the destination.