Press releases

Zermatt: 24-Hours Live on Social Media


What takes place behind the scenes in Zermatt on the day before New Years Eve? Many mini-reports, which can be seen over 24 hours, will show this. From noon to noon live before New Years Eve on social media channels of Zermatt Tourismus.


Zermatt: Two New Events to Mark the Start of Winter


The winter-loving Early Birds experience two new and exciting events in Zermatt this December: The Zermatt Impulse platform on the topic of mountains and the thrilling Zermatt Fashion event. 


Zermatt - The Valais Wine Ambassador


The Swiss Food Festival Zermatt (SFF) once again presents first-class culinary and wine delights from the region. A glance at the plates and into the glasses of the SFF (12-14 August 2016).


Sporting Challenge: The new Zermatt-Visp bike trail.


The new Zermatt-Visp bike trail is sensational: it goes through the deepest-cut valley in Switzerland. A 37 km long stretch with almost 1,400 m of difference in altitude to overcome are the challenge. Opening with a torchlight ride on Saturday, 16 July 2016.


Zermatt – Matterhorn: 150 kilometers of pistes in Zermatt


The Zermatt-Matterhorn ski region offers 150 kilometres of best-prepared pistes. The new Hirli chairlift is open and Cervinia and Valtournenche can be reached on skis.


Zermatt – Matterhorn: We Have Snow and 31 km of pistes


Zermatt already has snow and 31 km of perfectly prepared pistes including a transition to the ski area in Italy. The snowfall of the coming weekend makes the ski area continuously grow bigger. The team around the snowcat driver Rinaldo Kuonen (photo) works day and night to be prepared after the snowfall to present even more kilometres of pistes.


Matterhorn: „Rendez-vous Bundesplatz“ in Bern


The Matterhorn goes to Bern. The story of “The Jewel of the Mountains” as a projection on the nighttime Federal Parliament can be seen as part of the “Rendez-vous Bundesplatz” event from 16 October to 29 November 2015. 


Zermatt: Act of friendship on the mountain summit and a tribute in the village


Zermatt celebrates today 150 Years First Ascent of the Matterhorn. The first climbers from 1865 receive today a memorial stone with their name, which will be laid into the Bahnhofstrasse in Zermatt. And on the summit of the Matterhorn, there will be a friendly ceremony on 17 July.


Zermatt: Hörnli hut dedication is tomorrow


The Hörnli Hut is the most famous hut in the Alps. It is the main starting point for mountaineers, who want to reach the summit of the Matterhorn via the Hörligrat. An entirely newly designed inn for lodging to meet the needs of modern Alpinism was built on the mountain from the old hut in a two-year construction effort at 3,260 m.


"The Matterhorn Story"


There have been numerous films and stories about the first ascent of the Matterhorn and the associated disaster. Never before, however, has the deeper background of the first ascent be examined in detail in an artistic way. How is it possible that an accident like this could happen to such an experienced group of seven mountaineers?


Zermatt: The major festival begins


Zermatt celebrates its mountain. Exactly 150 years ago, the first people stood on the summit atop the Matterhorn. This is celebrated – with the world premiere of The Matterhorn Story. The opening performance takes place this evening at Gornergrat (2,600 m). Further festivities with countless highlights follow during the Jubilee Week from 10 to 18 July 2015. 

Details website now in ten languages


Seven additional languages are now available for internet research using They provide individualised information about offers and experiences in the Zermatt-Matterhorn destination.


All quiet on the Matterhorn


Out of respect for the mountain and in remembrance of the more than 500 people who have suffered a fatal accident since the first ascent, the Matterhorn is closed for all activities on 14 July 2015.


The Matterhorn and its lookalikes across the globe


There’s only one Matterhorn – at least that’s what you’d think. The one in Zermatt, in Switzerland, of course. But worldwide there are 238 other Matterhorns: mountains that not only look similar to the famous original – remarkably so in some cases – but are also nicknamed Matterhorn. In its first pop-up exhibition on the Gornergrat, the Swiss Alpine Museum will be presenting no fewer than twentytwo of these Matterhorns.


Mammut and the Matterhorn – Switzerland's alpine emblems


Mammut represents Swiss quality for mountain sport enthusiasts, supported by a tradition of over 150 years. 2015 also marks the anniversary of the first ascent of the best known and probably most impressive mountain in the Alps: the Matterhorn. The famous mountain in the Valais region and the Swiss alpine sports brand have a lot in common. Words such as alpinism, tradition and Swissness sum up their shared core values.


Zermatt: Superb Skiing Conditions


Zermatt already offers 247 km of slopes for unlimited skiing. The three ski resorts of Rothorn, Gornergrat and Matterhorn glacier paradise are open. There are also magnificent skiing conditions on the Italian side of the ski area in Cervinia - Valtournenche.


Matterhorn Ski paradise - Best ski resort in the Alps, 2014


The Matterhorn Ski paradise resort received the covated Best Ski Resort award at a ceremony held in Zurich on 6 November 2014. An independent survey of skiing areas shows top marks in 8 of the 21 criteria of satisfaction of the involved responses, enough to earn it overall victory.


Coming soon: First virtual climb of a 4,000 m peak


Thanks to Google‘s “Street View Trekker”, you will soon be able to go on virtual hikes in the Zermatt-Matterhorn destination. Whet your appetite with beautiful views and prepare your next tour.


Spoil Your Taste Buds and Eyes


The Swiss Food Festival Zermatt attracts visitors with Swissness and the best from the region. The programme to pamper your taste buds and eyes begins on Friday evening,  August 8th.


Base Camp Matterhorn now open


The Base Camp Matterhorn in Zermatt opened its doors and has been inaugurated on 19th July. 25 tent-like structures made from aluminium and wood have been erected on Hirli (2,880 m) at the foot of the Matterhorn, offering accommodation in high Alpine terrain for up to 50 mountaineers.


Zermatt: No Sherpas for hiking path restoration


Ten Nepalese Sherpas had been invited to restore Zermatt‘s hiking path to the Hörnlihütte at the foot of the Matterhorn. However, with the responsible authorities withholding respective work permits, the project cannot be implemented. Zermatt is now looking for a Swiss solution.


Zermatt: One-year countdown to 2015


On Monday, 14 July at 1.40 p.m., seven pyro salutes will commemorate an event that had a long-lasting effect on the village of Zermatt: the first ascent of the Matterhorn. The countdown clock by Tissot is now counting the days until the 150th anniversary day.


The Matterhorn stays “open” in 2014


Monday, 2 June 2014 was a good news day for Alpinists. The Matterhorn will not be closed in the 2014 summer season. Mountaineers intending to climb the Matterhorn in the 2014 summer months can stay overnight at the “Base Camp Matterhorn”, the first pop-up hotel in the Alps. 


Pioneering Web Technology


Interactive maps, geo data, live opening times and a ground-breaking booking portal are among the main innovations on the Zermatt – Matterhorn website. A few hours ago, the responsive design site went online at


World Snow Day


On 19 January 2014, the Zermatt-Matterhorn destination will give children a wonderful skiing experience in the snow. On the third World Snow Day, children between the ages of 4 and 14 are invited to enjoy a day of free skiing in the Matterhorn ski paradise.


12th Annual general meeting of Zermatt Bergbahnen AG


Pleasing annual result for Zermatt Bergbahnen AG


Tenth year of operations for Furggsattel glacier lift


Thanks to favourable snow conditions, the Furggsattel glacier lift will reopen on Monday, 14 October, in time for the Zermatt ski test. 2013 marks the tenth year of operations for Switzerland’s first glacier chairlift. High time it shared the limelight again.


Reconstruction on the Matterhorn


To commemorate the 150 year anniversary of the first ascent of the Matterhorn in 2015, the Hörnlihütte on the Matterhorn is undergoing extensive renovations. Construction work commences in the summer of 2013 to reopen it in time for the anniversary. The Hörnlihütte is now open, but with limited space and construction-related emissions. The reconstruction will cost 7 to 8 million francs.


Zermatt: Summer skiing all the way to Italy


With ideal snow conditions and a total of 26 kilometres of pistes in Zermatt and Italy, winter sports afficionados have a lot to look forward to from Saturday, 29 June 2013.


Zermatt: Gourmet stronghold of the Alps


Zermatt is all about pure enjoyment. Not just on the hiking trails and slopes, but also on the plate. Zermatt restaurants are always mentioned in the gastronomic guides GaultMillau Switzerland and Guide Michelin. The restaurants are highly praised and regularly awarded points by these guides. For years now, Zermatt is the only Swiss village to boast the highest number of points in the popular GaultMillau gastronomic guide.


Zermatt summer: Good News from Zermatt


All the signs are pointing to a great summer in Zermatt. The sun is shining, guests are booking their summer breaks and people are excited about the new challenges and experiences awaiting them.


Zermatt: A constant value in Swiss winter tourism


Ski holidays in Zermatt are one of the constant values of the Swiss winter. This has been shown by an initial assessment of the winter overnight stays in Zermatt: a plus of 3 percent in February, and November to February have accumulated almost the  same level as the previous year. And, unlike other ski resorts, the winter in Zermatt lasts until the start of May.


Implementation of the "Zermatt-Matterhorn 2018" Strategy


The “Zermatt-Matterhorn 2018” strategy paper contains a wide range of measures, which are scheduled and have responsibilities assigned. The members of the strategy group would like to mutually support each other in the implementation and deal with the pending issues on time. However, their achieving the specified ambitious objectives depends on the help of everyone in the destination.


Zermatt: Family Destination


Zermatt is family-friendly. Today the Zermatt-Matterhorn resort was awarded the “Family Destination – Familien willkommen” quality label by the Swiss Tour Federation. Proof, if any were needed, that Zermatt’s hotels, holiday apartments, mountain railways and cableways, ski schools and restaurants offer children and their families unforgettable experiences.


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