Zermatt is a Pioneer in Digital Transformation

08/02/2017

The Zermatt ski region offers its guests a great benefit with its digital offering. This is the conclusion reached in a study by Atos. The Matterhorn ski paradise was ranked first in front of 13 other ski resorts in Switzerland and Austria.

The Skiguide App from the Zermatt Bergbahnen AG guides guests perfectly through the ski area.
The Skiguide App from the Zermatt Bergbahnen AG guides guests perfectly through the ski area. - © Zermatt Bergbahnen

"The possibilities resulting from digital, mobile and social media are used best by the Zermatt ski region," writes Atos in its press release.

According to Atos, a growing number of Alpine ski resorts recognise the potential of digital transformation and increasingly orient their online and offline offerings to the customer experience. However, the level of digitization throughout the ski area varies greatly. Atos selected 14 ski regions and compared their digital transformations.

Atos mentions that the examined ski regions have recognised that they had to create mobile offerings for their customers in order to offer added value. As the winner, Zermatt was convincing "with an excellent offering in all digital channels." Besides the standard offering programme with piste maps, weather information and ticket shops, they were particularly pleased with the schedules (first and last trips), the availability of free WLAN and the separate "Skiguide App".

1st place Zermatt
2nd place Davos - Klosters
3rd place Sölden
4th place Saas Fee
5th place Flims Laax Falera
6th place Gstaad Mountain Rides
7th place Portes du Soleil
8th place Lenzerheide
9th place St. Anton am Arlberg
10th place Adelboden
11th place Jungfrau
12th place St. Moritz Corviglia
13th place 4 Vallées
14th place Samnaun
 

Information:

The consulting firm Atos is a leading provider in the digital business field with 100,000 employees in 72 countries. Besides other consulting services, the company offers its customer base systems integration, managed services, business process outsourcing (BPO), big data and security solutions.

 

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