Zermatt is a Pioneer in Digital Transformation
The Zermatt ski region offers its guests a great benefit with its digital offering. This is the conclusion reached in a study by Atos. The Matterhorn ski paradise was ranked first in front of 13 other ski resorts in Switzerland and Austria.
"The possibilities resulting from digital, mobile and social media are used best by the Zermatt ski region," writes Atos in its press release.
According to Atos, a growing number of Alpine ski resorts recognise the potential of digital transformation and increasingly orient their online and offline offerings to the customer experience. However, the level of digitization throughout the ski area varies greatly. Atos selected 14 ski regions and compared their digital transformations.
Atos mentions that the examined ski regions have recognised that they had to create mobile offerings for their customers in order to offer added value. As the winner, Zermatt was convincing "with an excellent offering in all digital channels." Besides the standard offering programme with piste maps, weather information and ticket shops, they were particularly pleased with the schedules (first and last trips), the availability of free WLAN and the separate "Skiguide App".
|2nd place||Davos - Klosters|
|4th place||Saas Fee|
|5th place||Flims Laax Falera|
|6th place||Gstaad Mountain Rides|
|7th place||Portes du Soleil|
|9th place||St. Anton am Arlberg|
|12th place||St. Moritz Corviglia|
|13th place||4 Vallées|
The consulting firm Atos is a leading provider in the digital business field with 100,000 employees in 72 countries. Besides other consulting services, the company offers its customer base systems integration, managed services, business process outsourcing (BPO), big data and security solutions.